Highly motivated, exceptionally talented, results oriented, multi-disciplined, award winning, marketing executive with experience delivering total marketing solutions to local, national and global clients.
WESTERN BEAUTY INSTITUTE, San Fernando and Antelope Valleys, CA 2006 – Present
Director of Marketing
• Charged with all aspects of marketing and advertising, mentoring and management of staff, web presence, PR & media relations, database marketing, publications, radio, television, out-of-home, on-line and other digital media, customer outreach and events.
• Concept, creation and direction of award winning bilingual Internet web sites; art, graphics, digital photography, print and video productions; production and direction of Addy award winning television commercials (YouTube 1, 2) including concept, script, preproduction, shoot production, postproduction, strategy and creative direction; direction, creation, copywriting and production of outdoor advertising campaigns, radio and print advertising campaigns, Internet sites (www.wbi.edu), mobile sites (m.wbi.edu) including search engine marketing and search engine optimization of those sites with direction of daily editing and updating, oversight of development of student Internet eLearning software, creation of books and learning materials for the school, responsibility for departmental oversight and supervision of employees and output, responsible for negotiations, interaction and placement of all media, public relations and media relations.
• Conceived and directed the creation of the cosmetology education industry’s first student web social networking site (my.wbi.edu) and eLearning component based on open source tools including fully functional Spanish language mirror sites.
• Initiated and directed creation, usage and implementation of CRM database of potential student candidates and enrolled students for admissions representatives including daily tracking and activity reporting.
• Boosted lead volume to over 500 per month which created a substantial increase in starts and gross receipts.
FDI, Simi Valley, CA 1990 to Present
Owner and President of Marketing Consultancy
Responsibilities include project supervision, employee supervision, production, design, photography, retouching, lighting, code, negotiations with and supervision of outside vendors, finished film and final press checks for numerous clients at Fugate Digital.
Conceived, staged, designed, produced and executed visual communication, corporate brochures, major illustrations (table-top, lifestyle, sets, magazine, editorial, location and many other situations), 6 color posters, trade show display graphics, advertising specialties, corporate web sites, musician web sites, presentations, magazine advertisements, brochures, catalogues, ads, point of purchase displays, trade show graphics and displays from concept and marketing to completion. Charged with all aspects of production, sales, marketing, advertising, financial operations and management.
ITT TECHNICAL INSTITUTE, Oxnard, CA 2005 – Present
Audio-Video, Video Editing and Multimedia Instructor
Charged with instructing students in the Multimedia Track, Audio Video Techniques and Non-Linear Editing. Responsible for all aspects of instruction, class participation and additional resources.
DOLINSKY EXECUTIVE EDUCATION, Grand Terrace, CA 2006
Vice President of Marketing
Charged with all aspects of marketing for executive education start-up company; research of potential client communities for “SuperConnectedness: A Paradigm Shift in Thinking” events, SOA Executive Forum events; oversight and supervision of associates; all production responsibilities. Charged with research of California state legislation impact on corporate goals.
NETWEB ELITE SOLUTIONS, Woodland Hills, CA 2005 – 2006
Vice President of Creative Services; Member Board of Directors
Charged with all aspects of imaging, art, graphics; oversight and supervision of freelance associates; all production responsibilities; strategic input for corporate growth.
INFOPRO CORPORATION, Newark, NJ 2005 – 2006
Consultant / SME: Audio Video, Adobe Premiere Video Editing Subject Matter Expert
Charged with reviewing and approving e-learning materials and course instruction of Audio Video Techniques and Non-Linear Editing with Adobe Premiere Elements v2.0 and Windows Movie Maker. Responsible for all aspects of review and approval.
CANON, U.S.A., Irvine, CA 2001 to 2005
Consultant: Marketing Software Developer and Multimedia Specialist
Responsible for creation and deployment of product support specific Internet content for Canon USA marketing department. Charged with analyzing, designing and creating innovative, instructional, illustrated printer driver, scanner driver and software installers for Windows 98, ME, 2000, XP and Mac OS 9x and X for Canon U.S.A. Designed, created and tested the Macintosh OS 9 and OS X custom software application, Ereg, for the web based Canon electronic registration initiative. All i Series, S Series and BJC Series Printers. All CanoScan Series Scanners
COMMPOWER, Camarillo, CA 1990 to 2008
Consultant: Marketing and Multimedia Consultant
Conceived, staged, designed, created and produced marketing plans and visual communication material (print and digital) such as corporate brochures, corporate executive portraits, major photographic illustrations (table-top, lifestyle, sets, location and many other situations), 6 color posters, trade show display graphics, advertising specialties, corporate web sites, presentations, magazine advertisements, brochures, catalogues, ads, point of purchase displays, trade show graphics and displays from concept and marketing to completion.
CAPITAL 1 MORTGAGE, Camarillo, CA 1992 to 2008
Consultant: Marketing Consultant
Conceived, produced and created visual communication material (print and digital) such as corporate brochures, corporate executive portraits, corporate web sites, presentations, magazine advertisements, brochures, ads from concept and marketing to completion.
CD FOLIOS, Woodland Hills, CA 1990 to 1999
Owner of Multimedia CD ROM Publishing Company
Conceived and created the visionary flagship product: SKY: Volume One Mac/DOS/Windows Version 1.0, Version 1.2, and Version 2.0. The world’s first, reproduction quality, royalty-free, stock photography CD ROM. Responsible for the concept, look, and content of all CD products. Created and supervised creation of corporate identity, packaging, advertising, trade show displays, and PR packages. Supervised and participated in all technical aspects of digitization, retouching and programming of both content and original software creation. Supervised and participated in CD production from creation of hybrid CD to gold master to released product. Charged with all aspects of publicity, sales, marketing, advertising, research, product development, management, and financial operations as owner of the CD Folios multimedia publishing company. Created and supervised creation of corporate identity, packaging, advertising, trade show displays, and PR packages. SKY: Volume One v1.0 – Mac, SKY: Volume One v1.2 – Mac. DOS, SKY: Volume One v2.0 – Mac, DOS, Windows
SEGA STUDIOS, Beverly Hills, CA 1994 to 1995
Director of Digital Technologies
As precursor to heading the envisioned, expanded Sega Studios Beverly Hills, pioneered the ground-zero creation of in house department for Sega’s video digital conversions and productions for multiple Sega CD productions and Sega CD Interactive Movie Games. Directed production teams in proper lighting, photography, proper sound recording and foley techniques for optimum digital translation. Charged with digital production of all TruVideo CD ROM’S. Researched, developed, and created personal proprietary systems and methods of digitization and conversion for increased optimal resolution and clarity of rendition of both Sega CD and Sega 32X. Charged with localization for Tomcat Alley Version 2.0, Japanese, Spanish, German, and French.
STARGATE FILMS, Burbank, CA 1993 to 1994
Consultant: Digital Production, Digital Video Production, Digital Matte Painting
< ont face="Arial, sans-serif">Led the post-production special effects facility, Stargate Films, into the realm of TruVideo digital production of Sega Interactive Movie Games by single handedly wrangling the digital production of Tomcat Alley Version 1.0, Sega CD TruVideo production. Charged with maintaining the quality and integrity of visuals and soundtrack of Tomcat Alley; including, creation of visuals, sound effects, digital effects, digital retouching, digital video editing, digital audio enhancement and editing within an accelerated deadline. Responsible for, designed production techniques for, and created broadcast quality, digital ‘matte paintings’ of a futuristic Dallas, the ‘Island City’, in daytime and night time sequences for the broadcast television series plus productions of “M.A.N.T.I.S.” and others.
BROOKS INSTITUTE Santa Barbara, CA – Bachelor of Arts; Commercial Photography Major; Color Lab Minor; Winner and recipient of Photographic Arts and Science Foundation Scholarship.
UNIVERSITY OF VIRGINIA Wise, VA – Liberal Arts education fulfilling degree requirements; Newspaper photographer and photoinstructor. Active in theater, public speaking, journalism, and local civic affairs.
AMERICAN PHOTOGRAPHERS – AN ILLUSTRATED WHO’S WHO AMONG LEADING CONTEMPORARY AMERICANS by Les Kranz
PROFILES IN PHOTOGRAPHY by Brooks Institute
SOFTWARE ENCYCLOPEDIA by Educorp
THE PHOTOSHOP WOW BOOK by Linea Dayton and Jack Davis
References are available upon request.
Software Tools: Expert Level
Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator, Adobe After Effects, Adobe Pagemaker, Aperture, DxO Optics Pro, Lightroom, Final Cut Pro, Microsoft Office Suite, ACT!, RealBasic, Ghost, Setup Factory, Install Anywhere, Filemaker Pro, Flash, BB Edit, Debabelizer, QuarkXpress, Freehand, many, many others using all platforms.