A proven executive leader and manager with skills that have been applied successfully in creating results-driven strategic marketing, revenue generation and sales initiatives across a diverse group of businesses.
Over 20 years marketing, communications and sales experience including relationship building with executive and senior management in over 30 different corporations including Fortune 500 companies. Areas of demonstrated strengths and applied knowledge include:
Extensive experience in organizational strategic planning and tactical marketing program development including measurable return on investment (ROI) models.
Successful track record in developing and managing financials including P&L responsibility.
A broad-based experience in marketing consumer packaged goods, retail, industrial/manufacturing and healthcare products and services.
In-depth experience in media, government and community relations program development and execution.
Demonstrated success in managing publications including membership directories and monthly/quarterly magazines.
An experienced leader who has successfully implemented team-building initiatives in order to improve an organizationâ€™s culture.
Thorough understanding of planning and buying for both traditional (broadcast, print, outdoor) and non-traditional media (e-marketing, viral marketing).
Experience and Selected Accomplishments
IKEA Home Furnishings., Pittsburgh, PA
IKEA is the largest global home furnishings retailer.
Marketing Specialist â€” Responsible for all marketing planning, public relations, advertising, Web content and design management and internal communications for the Pittsburgh store which encompasses the Pittsburgh and Cleveland markets.
Developed a comprehensive 3-year regional marketing plan through the corporate IKEA Marketing Planning Programme.
Developed and executed a successful 6-month regional, integrated marketing program that increased sales by 4% during the peak sales period of April â€“ August.
Think Communications Inc., Pittsburgh, PA
2006 – 2008
Think Inc. is one of the fastest growing marketing, advertising and PR firms in the region. The client base consists of a mix of retail, B-to-B, B-to-C and non-profit clients.
Client Growth Strategist â€” Responsible for new business development and working with new clients to define their business objectives and create sound strategic plans that help to achieve those objectives.
Since joining Think Inc., the company has acquired the CLT Efficient Technologies, PPG Sungate Windshields, CEI Insurance Services and Pittsburgh Life Sciences Greenhouse accounts. This has increased the agencyâ€™s billings 10%.
Weekend Directional Service, Pittsburgh, PA
2003 – 2006
Weekend directional service is a full-service provider of directional and site sign programs to the residential and commercial building industry.
Director of Operations â€” Responsibilities included operations management of sales staff, marketing, customer service/satisfaction, P&L tracking and payroll disbursement.
Completely revamped and streamlined operations from a staffing and cost structure standpoint. Also, developed and implemented a strategic marketing plan which included direct mail, e-mail, web site optimization programs and an aggressive telemarketing calling program targeted at the home builder/contractor and realtor markets.
Pittsburgh Technology Council and Catalyst Connection, Pittsburgh, PA
2000 – 2003
The Technology Council is the oldest and largest regional technology trade association in the country. Catalyst Connection is an economic development organization that helps manufacturers improve operations and overall efficiency.
Vice President, Business Development and Communications â€” Leader and manager of a large staff of marketing and advertising professionals. Participated as an integral member of the senior management team driving strategic planning, revenue forecasting/generation, publications/Web site management and media and government relations.
Successfully managed funding relationships with the 30 top corporate funders that equated to over $1.1 million of annual funding.
Successfully launched a new public policy and government relations capability that resulted in a $1 million increase in state and federal funding.
Christopher M. Patterson
Led the re-branding effort of the Southwestern Pennsylvania Industrial Resource Center (SPIRC) to Catalyst Connection. After the first year of the effort, unaided marketplace awareness increased from 0% to 34%.
Directed sales operations and managed financials for TEQ Magazine, PA Manufacturer and the Councilâ€™s Membership Directory. The publications group achieved profitability for the first time in the 2002 fiscal year.
Quest Fore, Pittsburgh, PA
1998 – 2000
Quest Fore is a $5million marketing and communications firm specializing in strategic planning and marketing program tactical implementation.
Senior Vice President of Business Development â€” Management leader for driving sales and staff motivation. Also, led the effort to reposition the company as a strategic marketing and graphic/web development solutions provider.
Hub One Logistics â€” Successfully developed and implemented a strategic plan for a dynamic e-commerce Website.
Matthews Bronze Division â€” Developed and implemented a three-year strategic business plan and conducted the site development/vendor management for a consumer products e-commerce site.
Adam Filippo & Associates (Equity Ownership Position), Pittsburgh, PA
1993 – 1998
AF&A is a $6 million brand identity and marketing services firm that helps companies to establish and/or strengthen their brands through research, planning and the implementation of multi-faceted communications programs.
Vice President, Account Management â€” Leader of initiatives for brand/consumer research, strategic plan development, project management and organizational cultural change.
US Bancorp â€” Leader of the team that developed and implemented a strategic marketing plan that included over 40 tactical programs for consumer lending, trust services, commercial banking and branch redesign programs. Each tactical program had success metrics associated with it.
Betsy Ann Chocolates â€” Acquired Betsy Ann as a client and conducted consumer research that resulted in the development and execution of a strategic based marketing plan. This effort led to the successful launch of six franchise retail stores.
Jameson Health System â€” Successfully re-branded Jameson Hospital as Jameson Health System. The re-branding effort repositioned the organization as a multi-faceted, leading healthcare provider in Lawrence County.
Ketchum Advertising, Pittsburgh, PA
1985 – 1993
Ketchum Advertising was Pittsburghâ€™s premier advertising agency with over $100 million in annual billings.
Vice President, Management Supervisor â€” Responsibilities included account P&L oversight, project management and the management of a 16 person staff of research, creative and media personnel.
PNC Bank â€” Leader of the team that successfully grew the PNC Bank business from $2.5 million in annual billings in 1990 to $20.0 million in 1993.
Pittsburgh Pirates â€” Developed and managed the implementation of a multi-tiered strategic advertising program for the 1992 Pittsburgh Pirates that resulted in a franchise attendance record of over 2 million
Media Planner â€” Started as a media assistant working on Heinz 57 sauce and planning all facets of media placement in 57 markets in the U.S. Also, worked on planning of national/spot market media buys for Heinz Barbecue Sauce and Eat â€˜N Park Family Restaurants. Promoted to Media Planner for Bell Atlantic and Pittsburgh Paints in 1987. Promoted to Account Executive in 1988 and Account Supervisor in 1989.
Education and Professional Development
Peak Performance — Sandler System Advanced Sales Training
Duquesne University; John F. Donahue Graduate School of Business; Center for Corporate Developmentâ€” Executive Project Management Program
Point Park College â€” Journalism and Communications
Community College of Allegheny County â€” towards undergraduate coursework
Regional Image Gap Steering and Working Committees â€” Worked with marketing executives from across the region to develop and implement the Request For Proposal (RFP) process for the selection of a marketing firm for the Pittsburgh Regional Image Project.
Pittsburgh Advertising Federation â€” Two-year term as a Board Director chairing the membership committee
Point Park Alumni Annual Golf Outing â€” Committee member from 2002 to 2005
Citizens for Ethical Government in Wilkins Township
Excellent personal and professional references available upon request