Professional graphic designer, wide experience in design, throughout all phases of traditional and electronic production. My main interest lies in design and advertising for the digital environment. I have strong illustration skills and am working to broaden my illustration style. Always interested in corporate identity and digital imagery projects.
CREATIVE EXPERIENCE IN THE FOLLOWING:
Yellow and white pages Advertisements (Print and Online), Industrial Guides, Brochures, Direct Mail & Newsletters, Newspapers, Magazines, Logo Design,Business Card Design, Flyers, Posters & Post Cards, Stationery, Digital Retouching & Editing, Production, Digital Photograph Restoration, 4-color Process, Pre-press, Preflight, Font Management, Typography, Quality Assurance, Proofreading, Graphic Design
GRAPHIC ARTIST / DESIGNER / ILLUSTRATORJAN 2011 – PRESENT
Philadelphia Metro Area / South Jersey Area
Creation all kinds of advertising materials in traditional and electronic media, this includes, but is not limited to ads, logo design, brochures, catalogs, posters, menus, newsletters, door hangers, direct mail adverts, business cards, letterhead, banners, etc.
·Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
·Determine size and arrangement of illustrative material and copy, and select style and size of type.
·Confer with clients to discuss and determine layout design.
·Develop graphics and layouts for product illustrations, company logos, and Internet websites.
·Review final layouts and suggest improvements as needed.
·Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
·Use computer software to generate new images.
·Key information into computer equipment to create layouts for client or supervisor.
·Maintain archive of images, photos, or previous work products.
·Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
·Draw and print charts, graphs, illustrations, and other artwork, using computer.
·Study illustrations and photographs to plan presentation of materials, products, or services.
·Research new software or design concepts.
·Mark up, paste, and assemble final layouts to prepare layouts for printer
GRAPHIC ARTIST / DESIGNERJAN 2008 – JAN 2011
Yellow Pages Group LLC, Div., of Yellow Pages Group – Canada, Blue Bell, PA
Created and manipulated complex vector graphics for print and online advertising, using Adobe Creative Suite. Maintained proper quality and adherence to corporate branding while meeting and surpassing per-hour metric target. Tailored created graphics and photo manipulation to particular product specifications, including paying special attention to using correct color space and image resolution. Achieved productivity rating over 5.5 units per hour, surpassing target of 3.5. Achieved accuracy rating of over 99.9%, surpassing target of 95%, working in a paperless workflow environment.
·Design & produce Yellow Pages adverts in accordance with department production & graphic standards in a Paperless workflow
·Meet firm’s expectations for production volumes & quality performance
·Produce all elements of graphic art (customer advertisements, logos etc), for use in English/French print & Web ads, using PC and board art, ensuring compliance with graphic norms & corporate standards
·Interpret and/or edit information provided on Ad Requests by reviewing and evaluating requirements of Requests
·Identify new elements of graphic art to be scanned for existing ads & clarify any issues that may arise
·Interact with the Sales department & internal/external customers to ensure Ad Request submissions meet corporate specifications
·Corroboration with the IT group performing quality assurance activities
·Conceptualize ad direction & accurately decipher ad layout instructions
·Design in-house projects (flyers, logos, local marketing material, local newsletters) & create or edit vector artwork
·Input and format ad copy & verify quality of scan or reproduction of ad & perform touch-ups as required
·Load & save elements of graphic art according to established procedures
·Prepare daily activity reports & keep accurate records of labor
·Experience in working in a publication environment or website creation
·Knowledge of MS Office & pre-press software (Photoshop, Illustrator, InDesign, Express, HTML, & Document Imaging/Viewing)
·Strong communication skills with a customer service focus
·Ability to work independently as well as within a team
·Advance knowledge of pre-press software: (Photoshop, Illustrator & Quark) and processes, I.E., typesetting, copy-editing, markup, proofing, proofreading, screening, imposition, manufacturing of plates, manufacturing of a high-quality print, final print (PDF) file, Paper select
·Strong analytical skills & ability to prioritize projects to meet deadlines
·High accuracy, attention to detail & strong proofreading skills
·Ability to deal with ambiguity
Developed basic print advertisements within both paper-based and paperless work-flow to meet established standards. Created basic computer-assisted advertisements and artwork according to customer’s needs and guidelines. Checked for user rights, copyrights, created clean art pieces from rough layouts. Edited images in PhotoShop and recreated logos. Advanced user of multiple software programs, including company’s proprietary software in conjunction with and working with multiple file types. Planned, analyzed and created projects from concept to completion. Revised customer supplied art pieces to be used in advertisements. Matched and exceeded company expectations for production volumes and quality performance. Created full color display adverts for yellow page directories. Refined artwork that was supplied by the client and prepared it for placement in the advertisement. Took care of Canada’s yellow page directories as well as our previous US directories. Designed full color display ads for yellow page directories, designed full color menus for restaurants; corrected typographical errors made by other artists, and adjusted discrepancies in advertisements before they left for printing
GRAPHIC ARTIST / DESIGNERJAN 1990 – JAN 2008
Volt Information Science Inc, Data Directory Div., Blue Bell, PA
Responsible for the creation, re-creation and manipulation of customer artwork for use in Directory and online marketing initiatives. Correction & Enhancement of customer artwork including Vector Artwork and Photo Manipulation for Advertisement in the Yellow Pages directories and Internet Ads.
·Ensures elements of graphic art comply with established norms and standards
·Adherence to departmental procedures and objectives
·Reviews/evaluates requirements of requests and questions/clarifies issues as required
·Produces all elements of graphic art using PC & board art, ensuring compliance with graphic/quality norms & corporate standards
·Identifies new elements of graphic art to be scanned for existing ads
·Conceptualization & development of creative ideas for artwork
·Verify accuracy of supplied text & proofreading of all work generated.
·Loads & saves elements of graphic art on PC according to established procedures
·Prepares & scans all artwork
·Verifies artwork requirements and obtains existing artwork
·Verifies quality of san/reproduction & performs touch-ups using PC as required
·Responsible for use of type & choosing fonts
·Very strong communication skills (written & oral)
·Good customer service skills & ability to work autonomously
·Team player & ability to deal with tight deadlines
·Advance knowledge of pre-press software: (Photoshop, Illustrator & Quark) and processes
·Proficient with MS Office Suite
·Experienced working in a sales environment
·Speculative ad designer: Responsible for the overall design, artwork creation & layout of marketing materials for the customer advertising campaigns (cold call ads and/or upgrading of existing clients present brand items)
·Knowledge of use of multiple software programs, including firm’s proprietary software in conjunction with understanding & working multiple file types
·Designed and created automobile dealership and real estate ads for the Los Angeles Daily News.
·Created and designed web sites for The Thomas Register of American Manufacturers and AT&T 1-800 Internet Directory.
·Participated in the creation and design of the Volt Internet web site.
·Creating ads for telephone books, full color display ads, classified ads, auto ads, real estate ads and menus.
·Creating promotion invitations, flyers and rate bands for Marketing department.
Designed advertisements for local and national Yellow Page and White Pages Directories such as the Community Phonebook, AT&T’s National Toll Free Directory, Southern New England Telephone, Ohio Bell, Penn Bell, The Thomas Register of American Manufacturers (industrial guide), Los Angeles Daily News and Canadian directories such as TELUS using In-house, PC based, Windows applications software (Real time ad production/RAD-GRAF: in-house technology) for In-column adverts and Trademarks, Electronic ad for Display adverts) and Adobe CS and CorelDraw graphics suite software, Quark XPress in a high volume production environment. Took part in the creation and design of the Volt Internet web site, award-winning Yellow Pages web sites for publishers such as AT&T, Thomas Register, Data National, Internet Toll free and others. Designed adverts completely from scratch, refined and updated existing ads, created logos, prepared ads for the printer and assisted other colleagues with design ideas.
GRAPHIC ARTIST / COMPOSITORJAN 1982 – JAN 1990
DataComp Corporation, Div., Voorhees, NJ
Responsible for the layout and design, Quality Control/Assurance and Proofreading of print advertisement in New Jersey Bell, Southern New England Bell, NYNEX, South Central Bell, Michigan Bell, the C & P Companies and various telephone directories of AT&T. Responsibilities include the creation of company logos and branding, image manipulation and advertisement design.
·Creating yellow page and white page ad layouts using In-house software.
Rutgers, the State University of New Jersey – Camden
Completed coursework towards Humanities – Visual Arts – Creative Arts – Graphic Design
Activities and Societies: The Gleaner at Rutgers University
Windows 7 / Vista / NT / XP Professional / ME / 2000 / 95 / OS2
·Adobe Creative Suite (Bridge, Photoshop, Illustrator, InDesign, Adobe Acrobat, Image Ready, InCopy, Go Live), Adobe Type Manager
·Office Suite (Word, Excel, Access, PowerPoint, Outlook, MS Publisher)
·CorelDraw graphics Suite (draw, photo-paint, trace, capture)