Fedor Palacios, MBA
128 Virginia Street Apt. E ï¶ El Segundo, CA 90245
Bilingual Marketing Professional (English-Spanish) with over 9 years of extensive experience in brand management resulting in improved market share, product positioning and achieving revenue targets for various product lines. Vast experience and leadership developing and translating English based marketing campaigns into campaigns directed to individuals of Hispanic cultural background through various media including print, radio copy, billboards, and television.
Bienestar Human Services, Los Angeles, CA Sept 2008 – Present
Responsible for planning, designing, and conducting needs assessments, client surveys and interviews to identify service gaps.
Collect, process, and analyze data for Quality Control Program and provide recommendations to senior management through graphic presentations and statistical summaries.
Based on statistical analysis, advice directors from multiple locations on opportunities for program enhancement to achieve program objectives.
Prepare reports and presentations on program’s achievement, effectiveness and efficiency.
Develop and implement different evaluation plans for agency programs and projects.
Supervise a five member staff of coordinators, analysts and assistants to gather and entry data into statistical models.
Loyola Marymount University, Center for Global Education Los Angeles, CA May 2007- Aug 2008
Marketing Project Manager
Responsible for building brand awareness, identifying, acquiring, and maintain market share, increasing awareness by executing and managing marketing/advertising/public relations campaigns.
Developed an online marketing strategy at the C.G.E. office to build awareness of LMU programs to increase foreign student enrollment.
Identified distinct academic and cultural U.S. education advantages and translated them into multiple web pages to target Latin American applicants internationally.
Authorized and continually updated the content included in the web pages for the Center.
La Brea Bakery, Los Angeles, CA May 2007 – July 2007
Conducted a marketing research project based on customer satisfaction, and total quality implementation, including design, coordination, and report generation providing counsel recommendations in order to enhance brand awareness and market share, including advertising in different media (e.g. print and radio copy).
Successfully conducted a presentation for key project stakeholders, including CEO and Senior Vice-
President. Feedback was overwhelmingly positive.
Loyola Marymount University, Los Angeles, CA Oct 2006- May 2007
Graduate Research Advisor for the Department of Students Affairs
Evaluated the performance of programs related to “Student Life” at Loyola Marymount Univ. which are supervised by the Dean of Student Affairs and the Psychological Student Service Office. These programs cover various aspects of the “Student Life” in Campus, such as Campus Security, Student Health, recruitment events and sports.
Continued collaboration in planning, designing and conducting surveys to identify service gaps, eventually provided recommendations to correct these gaps, and also enhanced the service provided by the department of Students Affairs.
Global Plastics, Santiago-Chile March 2003 – July 2006
Marketing & Brand Director
Managed marketing and branding activities including development of strategies, promotional point of purchase (P.O.P) materials, advertising in industry related catalogs and press releases.
Increased the company’s market share by 12% at Global Plastics due to extensive product marketing to national and international prospects.
Improved customer retention 30% over baseline.
Global Plastics did not market their products to Retailers prior to March 2003. The marketing activities created to develop new accounts to retailers increased company revenues by 15%.
Global Vision Ltd. – (TYCO/A.D.T.), Santiago-Chile. Sept. 2000 – January 2003
Marketing & Sales President, Partner.
ADT authorized dealer for the Chilean market, dedicated to the distribution of security alarm systems and services monitored by ADT. Operations conducted in Santiago and two northern Chilean cities.
Managed marketing and sales activities in order to effectively distribute products and services.
Researched new market opportunities for the company which materialized in sales increase of 20% during 2003.
Reorganized the telemarketing operation in Santiago, which reflected 15% cost reduction and increased sales over 20% within a 6-month period.
Customer retention over the three year period of employment was increased by 40%. Customer complaints were reduced by 70% between year 2000 and 2003.
Loyola Marymount University Los Angeles, CA May 2008
Universidad Del Desarrollo Santiago, Chile 1997
Bachelor of Science in Commercial Engineering, Minor in Finance and Economics
Universidad Ricardo Palma Lima, Perú 1989
Microsoft Word, Excel, PowerPoint, and other productivity suites
Internet Explorer, Firefox, Security, Research and SPSS software.