Holly B. September
1216 N. Sacramento St. Home: 714/516-0991
Orange, Ca 92867 email@example.com Cell: 714/325-4293
AUTOBYTEL INC. (NASDAQ:ABTL), Irvine, CA 1997 – December 2008
Manager, Advertising Operations – 2003 to Present
Responsible for managing and overseeing the Advertising Operations department and all encompassing activities, including the selling and fulfillment on over $26M in annual revenue.
Have assisted in growing revenue by more than 20% over last 5 years with over 25% YoY growth in 2005.
Organize and direct all key operational activities including creation and oversight of sales proposal and agreement processes, creative asset management and implementation, revenue forecasting and recognition, metrics reporting, and AR activities.
Responsible for the operation of an advertising operations automation system used in the areas of insertion order management, workflow management, communications with the ad server, inventory management and reporting.
Manage page view metrics to track site and ad unit trends to ensure delivery of forecast.
Implement and carry out financial processes for Ad Sales Operations including processing of revenue detail, weekly forecasting of revenue, billing, SOX controls and reconciliation.
Supervise team members on contract approval processes and IO scheduling to ensure accurate entry of monthly account and revenue detail.
Lead sales team and operations team members with proposal and client support activities for major OEM accounts.
Assist with project/product management activities and serve as liaison between IT and the Advertising group.
Manage relationships with technical ad serving service providers including contract negotiations and expenses.
Responsible for ensuring departmental execution by motivating individual team members through goal setting, metrics tracking and performance benchmarking, and process development.
Advertising Production Manager – 2001 to 2003
Was responsible for coordinating traffic and advertising programs on the network of Autobytel Inc. Web site properties.
Worked with regional sales force to verify advertising inventory and coordinate advertising contracts.
Managed scheduling and delivery of advertising campaigns on the network of Autobytel Inc. Web site properties.
Received creative materials from advertisers and scheduled their campaigns.
Monitored impression delivery status and compiled post-campaign evaluation reports for internal and external analysis.
Provided excellent client service support to our advertising clients.
Business Development Account Executive – 2000 to 2001
Acted as corporate liaison between Autobytel.com Inc.’s Affiliate Marketing Division and media/advertising vendors.
Prospected and negotiated contracts for online media buys along with the coordination of all aspects of implementation to successful content integration.
Monitored daily Web site activity and purchase request volume of 50+ affiliate accounts for Autobytel.com, CarSmart.com, and Autobytel.ca.
Utilized statistics to determine productivity and efficiency of advertising effectiveness on a daily, weekly and monthly basis.
Designed and implemented various advertising creative for affiliates using Adobe PhotoShop 6.0, ImageReady 2.0,Dreamweaver Software and HTML coding.
Provided Web site consultation/recommendations for initial design, content, image processing, technical support, site management, search engine and site activity tracking reports.
Conducted comprehensive review and enhancement of page construction, navigation, keyword density, search engine placement, marketability, readability, and ease of use.
Integrated creative aesthetics, functionality, marketing savvy and Internet knowledge to create, develop, and maintain unique and successful Web sites.
Corporate Public Relations Coordinator – 1999 to 2000
Pinpointed strategic speaking opportunities, secured keynote and panel appearances for company spokespeople, and coordinated logistics of public appearances.
Created unique marketing ideas for advertisements, exhibits and give-a-ways for company sponsored events.
Assisted the P. R. Director to ensure the Company’s public message was presented in a consistent and polished fashion.
Developed the content, design and messaging of core PowerPoint presentations to provide spokespeople with materials.
Developed bios, personnel releases, and FAQ’s for press releases; maintained current Company stats and facts.
Researched and analyzed industry statistics; set up and researched interviews for executives when requested by the media.
Created company speaking engagement and presentation protocols.
Human Resources Specialist – 1997 to 1999
Assisted in screening, recruiting, and selecting new employees at all levels within the company, successfully hiring 95 new employees in 1998 and 127 in 1999.
Established relationships with employees and managers, creating trust and providing strong employee relations counseling.
Counseled managers in proper practices of personnel issues including recruitment, disciplinary actions, and terminations.
Coordinated corporate training in the areas of safety, sexual harassment prevention and insider trading issues.
Independently researched and implemented benefit enhancements including 401(k) Plan, Employee Stock Purchase Plan, Section 125 Cafeteria Plans, Medical and Dental Plans, Life/AD&D Coverage, Employee Assistance Program, VSP, and Employer Credit Union affiliation.
Tracked employee stock options in Equity Edge/ShareData, created and exported detailed spreadsheets, and monitored the exercising process.
Produced semi-monthly detailed Headcount Reports, including precise quarter by quarter attrition analysis.
Provided benefits administration, problem resolution, enrollment meetings, tracking and wire transfer of payroll deductions, and billing.
Successfully resolved sensitive legal issues including sexual harassment, department reorganizations, Labor Board audits, and disciplinary terminations.
Was responsible for all phases of new employee orientation; administered and tracked COBRA compliance.
Administered multi-state/multi-company payroll; ensured smooth transition of payroll services mid-year/mid-quarter twice.
Set up entire HRIS system including import/export of detailed data; risk management assessment for worker’s compensation.
Managed all negotiation of fees with recruiters and temp agencies; wrote biography press releases for key employees.
PROFESSIONAL EXPERIENCE (Continued)
LANTRONIX, Irvine, CA Inside Sales Representative 1/95 – 11/97
Managed 10 major accounts with over $1 million in quarterly sales.
Answered incoming sales calls and provided input which was instrumental in designing Ethernet networks.
Researched and analyzed customer needs and resolved problems.
Understood technical capabilities of products and informed customers of full product knowledge.
Calculated and implemented quarterly stock rotations for major accounts.
Conducted outbound sales calls to prospective customers.
Worked closely with resellers and end users to ensure there was no channel conflict.
Attended trade shows and actively discussed products with potential customers.
LANTRONIX, Irvine, CA Human Resources Assistant 1/95 – 11/96
FUJITSU, Irvine, CA Administrative Assistant 9/92 – 1/95
LA GEAR, Santa Monica, CA Administrative Assistant 1991 – 1992
FUJITSU, Irvine, CA Department Assistant III 1989 – 1991
IBRD, Irvine, CA Data Processor 1988 – 1989
2001-2002 Fullerton College, Fullerton, CA – courses included basic HTML, Adobe PhotoShop, and Internet Marketing
UCI, Irvine, CA – Human Resources Management Certificate Program
1999 California State University, Long Beach, CA – Bachelor of Arts Degree in English
1995-1999 Human Resources Training – Introduction to Human Resources Management, Labor and Employment Law, Human Resources Assistant, Numerous seminars and legal updates (PIHRA Member 1997-2000)
1993 Orange Coast Community College, Costa Mesa, CA – Associate of Arts Degree in General Education
Microsoft Office (with extensive knowledge of Outlook, Word, Excel, and PowerPoint), DART for Advertisers, DART for Publishers, Adbook (Fattail), Adobe Photoshop, Dreamweaver, ImageReady, Word Perfect, Lotus 1-2-3, Oracle, Lotus Notes, ADP, ReportSmith, Equity Edge/ShareData, Visio, HRIS (Zurich).