A product management professional specializing in interactive media. Over 12 years of development and production expertise reaching across a range of media types. A passionate, innovative thinker with informed insights into market trends, product usability and interactivity.
• Web/Online • Technology
• Games • Business Development
• TV • Marketing
• Film • Communications
Fox Interactive Media (FIM) 2006 – 2009
— Generated Product Requirement Documents including product features, functional specifications, wireframes, site maps, page flows and use cases – clearly outlining deliverables for management, design and tech teams.
— Supervised multiple client/vendor relationships, monitoring schedules and workflow.
HULU: Served as a principal launch team member for the highly successful Newscorp and NBC Universal online video joint venture, defining and enhancing product/site features and user experience.
FIM LABS: Worked with groups including MySpace, American Idol, IGN, GameSpy and Fox Sports to conceive and prototype products and features, improving user experience and revenue generation.
FIM Digital Publishing Group: Managed the development of new interactive online products, features and/or services ranging from online video destinations to back-end content management systems.
Springboard Retail Networks (Startup) Contract Work 2004 – 2005
Director of Marketing
— Implemented the marketing strategy for an interactive, cart-mounted shopping assistant that enables real-time location tracking, product search and scanning, targeted messaging/promotion, in-store map routing and more.
— Executed a highly successful tradeshow launch with great press coverage and industry buzz, generating leads to in-store beta site testing and relationships with A&P, Loblaws and other top Canadian grocery store chains.
Directed development of company/product web site, press releases, brochures, promotional videos and other marketing/sales collateral, strengthening product branding, positioning, and messaging.
Managed advertising agencies, focus groups and public relations agencies – maximizing their efforts.
Flying Pig Games (Startup) 2003 – 2004
— Researched and recommended target markets, trends and technologies, providing valuable market insights.
Generated game design documents targeted at exploiting potential market gaps, trends and opportunities.
Managed personnel, contractors and vendor relationships, providing creative direction and vision.
TimePlay Entertainment (Startup) 2002 – 2003
Lead Game Designer
— Designed unique interactive events for a non-standard gaming platform, enabling movie theatre audiences to collectively engage in casual, multiplayer gameplay experiences, with ad sponsorship and prizing.
In addition to game designs, assisted with business plan development and successful presentations to companies such as Famous Players and AMC Entertainment.
Designed new hardware tracking/feedback methodologies, facilitating enhanced user experiences.
Managed initial development amongst cross-discipline teams, maintaining team focus and scheduling.
Alias (Formerly Alias|Wavefront) 1996 – 2001
Account Representative: Premium Game Accounts
— Worked with all departments at Alias as the internal point person for strategic game customers, managing timely resolutions to pressing issues, technical or otherwise.
Key accounts included companies such as Electronic Arts, Sony Computer Entertainment of America, Midway Games and Retro Studios.
Performed onsite visits including technical troubleshooting, education, training and sales assistance -facilitated in securing multi-million dollar accounts while ensuring customer satisfaction.
Team Leader: Games and Interactive
— Assisted various teams throughout the company including new business development, product development, marketing, education, sales and training – boosting internal/external product awareness and sales.
Supervised a team of game specialists, ensuring effective group capabilities, preparedness and industry knowledge. Managed issue escalations and enhanced cross-departmental communication and learning.
Co-Author of Alias’s first Maya Games and Interactive Course and a Certified Maya Instructor. Published work in The Making of Jester’s Quest, The Art of Maya, the ASSISTANT and marketing CDs.
Jason Ungerman Consulting 2001 – 2006
Media Consultant – Highlights:
Hired by successful VCs to consult on the interactive games industry. Compiled and authored a video game industry market research and information paper for Q.T. Inc. (80 pages).
Consulted on the incorporation of interactive, real-time computer generated content for use within Virtual Sports Systems’ proprietary tracking devices, animation systems and life-size displays.
Consulted Smiley Guy Studios regarding competencies and capabilities to support the requirements specified in an interactive military simulation job proposal.
Contracted by a number of businesses to help develop company/product positioning, brand experience, messaging and logo design.
- Five years of work experience in the Film and Video industry, on set, in a variety of roles – including Production Manager, Associate Producer, Assistant Director and Cinematographer.
Developed comprehensive cinematic and technical expertise with camera, lighting and storytelling techniques in addition to in-depth film production, management and business experience.
Professional and independent works primarily include commercials, music videos and short films.
McGill University: Film and Communications Major; Bachelor of Arts Degree.
- Vancouver Film School: Successful completion of a comprehensive certificate program in motion picture techniques encompassing pre-production through post-production.
- Alias: Successful completion of all Maya courses – Maya Essentials, Animation, Dynamics, Cloth, MEL for Artists and Rendering. Certified Maya Instructor & Co-author: Maya Games & Interactive.
PowerPoint, Excel, Visio, Project, Word, Photoshop, Illustrator, Video Editors, Maya, Game Engine Editors