John D. Schmelig
11009 Hortense Street
North Hollywood, CA 91602
Results-driven SEM specialist instrumental in achieving multimillion-dollar growth of company revenues and improving the performance of a wide variety of online marketers. 14 years experience in print and Internet advertising. Extremely detail-oriented with excellent organizational, analytical, communications and PC skills.
Professional Experience and Accomplishments
ReachLocal.com – Woodland Hills, CA
SEM Campaign Analyst/Manager Apr. 2008 – Present
Manages pay-per-click advertising campaigns on Google, Yahoo and MSN for National clients with franchises in multiple locations. Effectively manages over $1 Million in monthly budgets; analyzes and fine-tunes keywords, CPC bids, ads and positioning with the goal of achieving a high return on investment and client satisfaction.
Yahoo! Search Marketing (formerly Overture and GoTo.com) – Burbank, CA
Senior SEM Specialist Oct. 1999 – August 2007
Created innovative and profitable marketing campaigns that generated sales and increased brand awareness for high-value advertisers. Drove Internet searchers to client’s Web sites through relevant keyword selection and creating compelling ad messaging. Also provided actionable recommendations through analysis of data reports.
Instrumental in surpassing team’s sales expectations through Q2 2007, achieving revenues of over $17 Million per quarter, while providing world-class customer service.
Responsible for over $5 Million in 2006 company revenues through effective optimization of high-profile sales accounts.
Editorial point person for eBay, successfully managing the addition of hundreds of thousands of keyword listings, resulting in doubling of 2003 revenues.
Demonstrates outstanding leadership abilities by serving as a member on several advocacy committees.
Consistently exceeds company’s high standards for performance and productivity.
Received special recognition as 2003 editor-of-the-year nominee out of a
staff of 120 editors.
Authored company-wide newsletter in addition to normal duties.
Robinsons-May Department Stores – North Hollywood, CA
Copywriter July 1994 – Oct. 1999
Wrote print ads to promote retail sales for Levi’s, Fossil, Wonderbra and other
famous-maker apparel, watches and accessories. Ads appeared in the Los Angeles Times.
Teamed with buyers and art directors, generating quality ads in keeping with
corporate style, under tight deadlines.
Eagle-eye proofreading skills yielded no pricing errors that could have resulted in lost sales, especially crucial with high-ticket fine jewelry items.
Creative Marketing – Northbrook, IL. Copywriter Nov. 1992 – Aug. 1993
Wrote print ads, brochures and press releases for ad agency specializing in the
hotel industry. Clients included Marriott, Hilton, Holiday Inn, Sheraton and
several privately owned resorts.
Outstanding copywriting skills resulted in promotion from receptionist to
The Daily Herald – Lisle, IL. Stringer Reporter Sept. 1991 – Oct. 1992
Wrote weekly feature articles and bulletins covering elementary through high school
news and events for suburban Chicago school district.
United States Navy – Norfolk, VA; New Orleans, LA May 1987 – May 1989
Achieved rank of Third Class Petty Officer in nine months (one year is standard).
Awarded Captain’s Letter of Commendation for directing seven-member work team in the exterior renovation of destroyer USS CARON (DD-970).
Saw the world. Honorably discharged.
UCLA Extension – Los Angeles, CA 1996 – 1999
Advertising Copywriting; Story Analysis for TV & Film; Screenwriting;
Fiction Writing; Publicity in the Music Industry.
North Central College – Naperville, IL 1989 – 1991
Degree: Bachelor of Arts – 1991, Communications/Mass Media.
Southern Illinois University-Carbondale 1985 – 1987
Undergraduate studies with emphasis in Journalism.