with great ideas come great designs
•Design •Graphic •Print
PROFILE Innovative and talented designer with extensive experience in design, graphics and print. Keen eye for color, layout, shape and detail. Adherent of style guide standards. Exceptional collaborative and interpersonal skills. Dynamic team player and self motivator. Values of respect, passion and performance. Known for creativity, flexibility and dedication. Accustom to performing in a deadline-driven environment. Possess a quick-witted sense of humor for the composition of greeting cards.
SOFTWARE Platform: Mac OS X Applications: Illustrator, Photoshop, InDesign, Freehand
EXPERIENCE Freelance (2008 – 2009)
A home-based studio that takes opportunities that would nurture the development of creativity and design.
Develop distinctive logos. Invent corporate identities. Compose copy for invitations as well as the overall design. Produce product color studies in Photoshop. Responsive to client’s needs.
Clients: International Playthings, ICP / World Tour Enterprises, Non-Corporate Individuals
EK Success Ltd. (2008 – 2008) – Delawanna, NJ
An established leader in the scrapbooking and craft industry, who for 30 years piloted the creative consumer products market.
Employed as a freelance designer to assist with updating their packaging to meet the company’s new compliances. Maintained aesthetic consistency across all brands. Worked within EK’s packaging style and parameters. Assured proper packaging application: legal marks, barcodes and item numbers. Released artwork to vendors. Assisted with product design where needed: graphic design and layout.
Brands: Zig®, Sticko®, Jolee’s®, Phrase Café®, Art Blanche™, Martha Stewart, Stacy Claire Boyd®, Maple Lane™, Disney, Marvel™, Harley-Davidson®, Sesame Street, Muppets, and many more.
ICP / World Tour Enterprises (2006 – 2008) – Farmingdale, NJ Entrepreneurial company in the duty free retail industry with regional distribution of brand name watches, such as Kenneth Cole and BCBG Max Azria, and its exclusive Jean Marc gift sets.
Hired as the creative department. Managed all operational and administrative functions. Produced policy manuals and educational materials for newly hired employees. Worked closely with the product manager and company owner to create vision, conceived design, and consistently meet deadlines and requirements. Coordinated freelance designers to meet all project requirements. Created persuasive sales and marketing presentations. Composed various advertisements for in-flight magazines. Created design themes for marketing and collateral materials. Produced computer-generated artwork for marketing and promotional materials. Refined trademark logo and packaging.
Brands: Kenneth Cole, 1HEONE, BCBG Max Azria, Tommy Bahama, Jean Marc®, David Leadbetter.
Clients: Singapore Airlines, Malaysian Airlines, EVA Airlines, King Power Group Thailand, Nuance Watson Hong Kong, Philippines Duty Free, Valiram Kuala Lumpur.
SDI Technologies / KIDdesigns (2000 – 2006) – Rahway, NJ
A toy and consumer electronic manufacturer with major licensed brands such as Barbie™ and Timex®.
Focused on kid/tween and all-family brands for package designs. Managed and produced projects from start to finish. Developed the overall layout and design of product catalogs. Created packaging to highlight product’s main features and accessories. Rendered Illustrator drawings of giftbox artwork. Produced product color studies in Photoshop. Researched competitors and study the market in a variety of shelf situations. Actively reviewed packaging layout to assure style guide accuracy and to maintain brand identity and the overall line look. Collaborated and contributed to form strategic solutions with the creative director and other designers. Critiqued with a design rational. Displayed craftsmanship through blister and box mock-ups for visual presentations. Mock-upped an array of well constructed comps for trade shows. Listed package detail for price quotes. Listed product utility for specsheets. Adjusted to shifting priorities. Maintained department supplies.
Brands: Marvel™, Mattel®, Cartoon Network, Hasbro, Fisher Price®, Disney, Jump Start, Tech2Go, iHome®, Timex®, Zenith®, Soundesign®, Sylvania.
IDE (2001 – 2003) – Iselin, NJ
A self-established business of web design and development that invented, redesigned, and maintained company websites.
Master Graphic Designer
Directed and supervised a team of three web designers. Created a logo and tag line that defined the company. Restructured the company by creating a functional workspace, a well organized filing system, and initiating focus on the projects at hand. Designed marketing brochures for services. Served as the creative mind for a variety of websites. Interpreted objectives from clients and translated them into tactics that the web designers can execute. Decreased the amount of changes in a project by well communicated instructions. Reviewed projects to ensure accuracy of the corporate message.
Clients: Gabay, Kyoda U.S.A., Looking Good Salon & Day Spa, R.R. Lalena, R.S.V.P.’d, X-PózA.
Nationwide Computer and Electronics (1999 – 2000) – Edison, NJ
A technology super store of computer equipment, photographic equipment and electronics.
Formatted newspaper ads and circulars. Worked directly with retailers. Organized time efficiently to complete tasks by deadline. Scanned for inaccuracies of ads. Worked with precision when situations called for little error. Gathered information and arranged it in a clear, interpretable form. Put in long hours of work to assure job completion. Delegated tasks to others on the team.
Clients: Daily News, Star Ledger, New York Post, New York Times.
Universal Nutrition (1995 – 1999) – New Brunswick, NJ A top manufacturer of sports nutrition supplements since 1983 whose mission is to provide high quality sports and health nutrition formulas at competitive prices.
Pioneered organization within the department. Managed department data. Interfaced with both sales associates and clients to assure satisfaction. Creatively developed promotional displays for trade shows. Designed eye-catching and effective graphics for label and poster art.
Clients: Aquarius Natural Products, Bio Med, Don Cestone, Gary Null, Honyon Health, Natural Products, Research Nutrition, Sandco International, SCI FIT, University of Associates of Princeton, U.S.A. New Jersey Laboratories, Nutrition, V.H.C. Inc., Universal Nutrition.
Middlesex County College – Edison, NJ Associates Degree in Applied Science Marketing Art and Design Advertising Graphics and Design. Dean’s List.