Leanne E. Branham
Strategic Transformation • Operational Excellence • Mergers/Acquisitions Integration
Performance-driven executive with a passion for helping organizations achieve sustainable growth and improve profitability through accretive merger and acquisition strategies, Lean Enterprise transformation, and operational excellence. Twenty yearsÃ¢â‚¬â„¢ progressive experience leading profitable growth in manufacturing, supply chain management, direct marketing, P&L management and business transformation. Member of Executive Leadership Team and Corporate Officer who inspires a collaborative, customer-centric culture with motivated employees delivering shareholder value through innovation and a genuine commitment to continuous improvement.
Deluxe Corporation Shoreview, MN 2003-2008
A Fortune 1000 company ($1.5B) helping small businesses and financial institutions grow through a wide range of solutions in fraud prevention, customer loyalty and brand-building.
Vice President, Fulfillment (Manufacturing and Supply Chain) 2006 Ã¢â‚¬â€œ 2008
Reported to Chief Executive Officer. Directed 4 vice presidents: Manufacturing, Supply Chain, Value Stream Management, and Operations Support; with 2,800 employees in 23 facilities across North America. Set strategic direction and led operations for sourcing, inventory management, logistics and distribution, engineering services and manufacturing operations. Directly accountable for cost of goods sold ($570M) and indirect spend management ($400M) for corporation.
Developed strategies that delivered $100M in direct and indirect spend savings in 2-year period to respond to the needs of a cost-driven market; achieved savings through Lean improvements, spoilage reduction, and by negotiating lower production costs, advertising costs and IT contract spend
Reduced inventory levels by 18% through JIT best practices and improvements in demand planning
Designed and deployed operational integration strategy for the acquisition of 3 companies, including The Johnson Group
Hired key Supply Chain leader to elevate performance of strategic sourcing group and implement Lean Supplier plan
Developed balanced scorecard and created alignment of all employees to ensure achievement of corporate vision; model was used throughout rest of company
Vice President, Shared Services Manufacturing Operations 2004 Ã¢â‚¬â€œ 2006
Reported to Chief Operating Officer. Managed $550M annual operating budget for 20 printing and distribution facilities across the U.S. and Canada.
Led operational integration efforts for largest acquisition in company history ($750M), exceeding synergy cost reduction targets by $6M and improving cycle time for key product lines
Integrated 4 independent manufacturing and distribution operations into a corporate shared services organization to more efficiently support 3 diverse business units with combined revenues of $1.7B
Reduced excess printing capacity through 5S, kaizen events, automation and plant consolidation; resulting in 1.1 million square footage reduction and a 20% increase in facility/equipment utilization
Substantially improved productivity through Lean and Value Stream Optimization, reducing staffing and operational costs by 25% while improving order accuracy and increasing employee engagement
Vice President, Manufacturing Operations Ã¢â‚¬â€œ Deluxe Financial Services Division 2003 Ã¢â‚¬â€œ 2004
Reported to Division President. Established strategic direction of manufacturing for $680M business unit to ensure leadership position as low-cost producer and model supplier in the industry.
Directly managed $260M annual operating budget for 10 facilities across the U.S. Developed cost reduction objectives and consistently met or exceeded gross margin targets
Integrated lean and cellular principles throughout operations to optimize cost structure improve quality and service and increase employee engagement through the pursuit of continuous improvement. Result was improved order accuracy, faster cycle times and 24% increase in productivity
Reduced costs in labor, material and logistics by more than $20M annually
Direct Checks Unlimited Colorado Springs, CO 1987-2003
#1 Direct-to-Consumer Check Provider. Wholly-owned subsidiary purchased by Deluxe Corp with Current, Inc acquisition in December, 1987.
Director, Direct Checks Marketing 2001 Ã¢â‚¬â€œ 2003
Reported to Division President. Spearheaded vision, strategy and execution of marketing operations, generating more than $300M in revenue with 30% operating income margin. Ensured delivery of all marketing initiatives for Print, Telemarketing, and Internet channels. Acquired 4.3 million new customers and improved customer retention by developing and executing strategic marketing plans for promotional and product design, media buying and circulation planning.
Increased licensed design sales and improved customer retention rates, resulting in 12% increase in revenue
Effectively increased customer migration from mail to Internet channel, lowering order capture costs by 17%
Played key role in the acquisition of a competitor, conducting due diligence to identify potential return on investment and managing operational integration efforts. Successful integration resulted in 33% increase in revenue and 16% increase in operating profit in first 2 years post-acquisition
Launched successful corporate branding campaign for Checks Unlimited with sale of Current, Inc. to Taylor Corp.
Senior Manager, Order Capture & Quality 2000 Ã¢â‚¬â€œ 2001
Reported to Operations Director. Provided strategic direction for the Order Capture department, consisting of 280 data entry employees, and established quality standards for Operations.
Implemented cost management and process/system improvements, reducing operational costs year over year by $1.5M; introduced job certification and cross-training programs to improve productivity, quality and employee safety
Provided analytical support during due-diligence phase of acquisition, identifying Ã¢â‚¬Å“quick hitÃ¢â‚¬Â opportunities to increase productivity, reduce costs and improve gross margin
Circulation and Analysis Manager 1997 Ã¢â‚¬â€œ 2000
Reported to Marketing Director. Oversaw budgeting and forecasting of marketing expenses related to macro and micro-circulation planning. Managed analyses of new customer acquisition, retention, lifetime value, merchandising, and alliances used to make strategic decisions for creative, offer, and channel planning.
Directed activities within paper and printing purchases for more than 1 billion advertising impressions; optimized media placement and customer segmentation, improving customer lifetime value by12%
Analyzed and forecasted monthly and seasonal macro budget variances and directed the implementation of marketing strategies resulting in significant increase in market share, improvement in response rates and contribution; directed Internet analytical support
Other progressive leadership positions in operations and marketing with successive growth 1987 Ã¢â‚¬â€œ 1997
(Customer Service, Exception Order Processing, Data Entry, IT, Marketing)
Education, Affiliations and Awards
B.S. – Business Management University of Phoenix Colorado Springs, CO
Certification- Lean Enterprise Management mini-Masters program University of St. Thomas Minneapolis, MN
Certification – Strategic Marketing Management University of Chicago Graduate School of Business Chicago, IL
Manufacturers Alliance/MAPI Member
Junior Achievement Upper Midwest Ã¢â‚¬â€œ Board Member 2006 Ã¢â‚¬â€œ 2008
Industry WeekÃ¢â‚¬â„¢s Top 50 U.S. Manufacturers Award Ã¢â‚¬â€œ 2003 and 2005