Mark Robert Stadhouders
Details: Address: Leopoldslei 189, 2930 Brasschaat, Belgium
(relocating back to the Netherlands per 1 May 2009)
Date of birth: 11 February 1969
Married, two children
Ambition: To successfully direct the launch of products and ventures, while using over 10+ years of cross-functional experience in initiation, (business) development, project management, marketing and sales of telecommunication products and services.
Profile: Senior commercial manager with MBA degree, entrepreneurial drive and background in Technology, Media and Telecommunications.
GPS-Buddy Ltd, Antwerp
Managing Director – European responsibility for GPS-Buddy organization and sales with the assignment to use the new funding for re-launching the CONNECT product.
June 2008 – now
Structured the new European organization and recruited 10 new people for the organization, while closing the support operation in Ireland.
Re-established the indirect sales organization with 9 European distributors and closed two Joint Ventures in Germany and United Kingdom.
Initiated and jointly developed innovative new product “MAX” based on Garmin historic trip data, first launched in the USA with Petra.
Generated one million Euro revenue in Q4 2008 with the plug-and-play product “CONNECT”.
Due to the credit crisis hitting the automotive and transport industry the company is in bankruptcy. To round up this bankruptcy, work included finding a suitable partner for taking over the customer base.
NAVIGON AG, Hamburg
Director Strategy & Corporate Development – Responsibility for online shop, special channels and B2B sales creating new ways to sell navigation devices outside normal retail.
January 2008 – May 2008
Opened new channel eBay Germany and initiated opening alternative channels such as Tax free shops, while generating additional revenue from the NAVIGON online shop.
Responsible for initiating key Strategic Focus Points that drive the long-term growth of the company.
February 2007 – January 2008
Developed company vision, mission and values and three year corporate strategy. The strategy was implemented via a company-wide Ambassador program in order to drive values through the organization.
Driving M&A process for acquiring Fleet Management technology, including market scans, company reviews, business modelling, Board presentations and negotiations. Board decided not to enter this market in December 2007.
Part of due-diligence for acquisition of France based Via Michelin, later integrated into the product portfolio.
Developed Excel tool to determine and approve international sales expansion into new territories. Now integrated in Board decision-making and used to focus on key European markets.
Prepared three-year strategy for OEM software business unit. Was executed to reclaim lost customers like Sony.
Prepared strategic assessment of recent acquisitions of Tele Atlas and Navteq. Recommendations integrated into new service “Freshmaps” launched in March 2008.
Driving International Business Development in mobile telecommunications for community off-board navigation product line launched as a spin-off “Skobbler” in March 2008.
TomTom International BV, Amsterdam
General Manager Content & Services – Responsible for developing a global data MVNO model that provided the TomTom products and services with seamless and cost effective GPRS access through one single SIM card, in all of its markets.
February 2006 – November 2006
Select and the prepare the organization for a Customer Care & Billing System that enables TomTom to have direct customer relationships and recurring revenues on bundled data and services.
Build financial models and presentations for the Executive Board as input for decision making.
Negotiate with key wireless carriers throughout Europe and US for data wholesale access through one single SIM card.
Perform feasibility studies on EU/local regulatory and technical impact.
Project was postponed for later use in TomTom HD Traffic connected navigation.
Global responsibility for building a new suite of services that delivers continues revenue streams and customer lock-in.
November 2004 – January 2006
Managed the selection and contracting of key international content partners in the area of real-time traffic information, safety (speed) cameras, navigation maps, navigation voices, weather reports, scenic routes, audio books, and branded points of interests. Includes developing business cases, market analyses, customer research programs and commercial offers. All launched under the name TomTom PLUS with estimated gross revenue of 6 million euros in its first year.
Managed a team of Product Managers, Software engineers, and Content Managers as separate unit within TomTom (totaled 16 FTE). Includes performance reviews, coaching, and day-to-day project management of a team for rapid service development, within a fast growing technology and consumer company.
As MT member dealt with new product and service visioning at Board level for both navigation and online space. This included reviewing potential acquisition targets in the area of tracking and tracing (B-to-B), preparing a new e-commerce strategy and mobile data virtual network network operator model.
Orange Netherlands NV, Den Haag
Marketing Manager Services – Responsible for driving revenue of content and services over SMS, MMS, voice, Internet, and GPRS to new and existing customers.
May 2001 – November 2004
Team lead (team of five) for data services portfolio delivering product marketing year plan including strategic proposition development, selection and acquisition of content providers, forecasting of handset portfolio, preparing communication agency briefings, steering product development, planning POS material, and developing Internet site supporting the services. Working in close cooperation with Orange international organization to align global proposition “Orange World” totaling 5 million euro gross revenue in 2004.
As part of launching team for delivering the Orange brand on the Dutch market (May 2003) charged with project management responsibility to re-brand complete data and services portfolio from Dutchtone to Orange.
Managed Product Marketing department ad interim (5 months – team of 5) including drafting tactical product marketing year plan, setting departmental targets and budgets, personal coaching and development, and steering new product development.
Initiated, launched, and marketed complete portfolio of SMS, Internet and voice content services targeted at youth market.
InfoSpace Mobile BV, Papendrecht
Business Development Manager – Responsible for sales and account management of infotainment services over SMS and WAP to Dutch wireless carriers.
February 2000 – February 2001
Worked in close cooperation with five wireless carriers and content providers (such as InfostradaSports, Schiphol, and Veronica) to identify and capture business needs for the development of differentiating services. Closed two contract renewal deals with an estimated gross revenue of 2 million euro annually (KPN Mobile and Dutchtone).
Left the company to travel throughout Asia.
T-Mobile Netherlands NV, Den Haag
Product Marketing Manager – Responsible for development, launch, in-life management, and commercial performance of wireless multimedia data services.
September 1998 – February 2000
As part of launching team of new wireless carrier “Ben” successfully delivered and marketed complete portfolio of GSM data and entertainment services. Initiated and launched innovative SMS chatting and gaming services on TMF text-tv for youngster segment totaling 5 million euro in gross revenue per year.
Sony Netherlands, Service Provision Group BV, Badhoevedorp
Product Manager – Responsible for development of pricing plans and promotions for selling wireless subscriptions to corporate and business retail channels.
April 1998 – September 1998
Delivered Sony handset package pricing proposals together with sales and productï€ management team.
Business unit was terminated by Sony Europe after six months of employment.
Senter, Ministry of Economic Affairs, Den Haag
Financial Economic Advisor – Responsible for auditing export subsidies requested by Dutch ship building industry.
August 1995 – July 1996
Audited over 50 million euro of subsidy requests and assisted in development of export policies for OECD countries and Indonesia. Delivered new departmental accounting procedures and audit controls.
Left to pursue MBA studies in the USA.
As part of educational program participated in several international traineeships at General Electric Appliances (Louisville, KY, USA), Ernst & Young Accountants (Den Haag), Nitech Paper Wholesale (Poland), and Haagse Hogeschool University (Den Haag).
Gained practical knowledge on general business and international commercial practices, project management, and presentation skills.
Skills & training:
Languages: English speaking and writing excellent, German speaking good and writing working knowledge, Dutch native.
Training: TomTom in-company training Personal Efficiency Program (PEP) by Weesie Consult (2005).
Training: Effective negotiating by “NCOI Instituut voor Bedrijfskunde & Management” (2004)
Training: Orange in-company Strategic Brand Management course facilitated by Erasmus University, Rotterdam (2003).
Training: Orange in-company Leadership course (2002/2003).
Computer: Comprehensive financial modeling in MS Excel and compelling presentations in MS Powerpoint
University of Louisville Master of Business Administration (MBA)
(Kentucky, USA) Focus: Entrepreneurship and marketing
1996 – 1997 Electives: International Marketing, Leadership, and
Thesis: “Online Banking, an Alternative Distribution
Haagse Hogeschool Bachelor in Science & Business Administration (BSBA)
(Den Haag, Netherlands) Focus: Marketing
1991 – 1995 Electives: Information Management, logistics and
Management Accounting (evening studies Certified Management Accountant – CMA)