Sales, Marketing, New Business Development Executive with both B2B and B2C experience who exceeded sales goals through expanded product distribution, digital marketing solutions, consulting selling, exceptional client relationships, brand marketing and project management.
§ Sales Leader who has earned responsibility for one of the most high-profile, demanding territories and was named #1 sales person during two consecutive years. Implement sales strategies and exceeded quarterly goals consistently. Top Candidate for Master of Science in Leadership Scholarship at Benedictine University.
§ Effective Negotiator who has established productive relationships with senior level executives of major companies including Harpo.com, Mentos.com, Nickelodeon/Nick.com, Zappos.com, BP, Tetra Pak, AT&T, Time Warner drawing on experience on both the front lines and corporate levels to build win-win negotiations and business solutions.
§ Strategic Marketer who has successfully assessed market factors in diverse industries to create compelling marketing and promotion plans that generated sales revenue and expanded brand awareness.
§ Effective Spokesperson, Public Relations Ambassador, Event Manager, Volunteer who has served as primary company representative at press conferences, vendor shows, sales presentations, product trainings, and on industry committees.
Emerge Digital, IL September 2007 – May 2009
Senior Account Executive
Developed and maintained new and existing account relationships of major international consumer brands with emerging media, online marketing and web technology solutions. Guide the development of complex new business strategies for Fortune 1000 clients.
§ Developed sales and marketing strategies to gain new business opportunities and partnerships.
§ Successfully closed qualified accounts within targeted markets and verticals including CPG.
§ Created online campaigns and promotions to market agency and clients.
§ Analyzed reports to measure campaign and revenue performance.
§ Managed sales pipeline for new and existing accounts.
§ Cultivated and maintained relationships with complementary technology and marketing partners to develop new opportunities, joint business plans and value propositions.
§ Represented company at networking functions and other industry-related events through speaking, networking and business building activities.
§ Researched and investigated client’s unique business needs and pain points. Developed responses and interactions that connect with the client and understand their business.
§ Developed and lead business presentations and proposals. Architect both the client proposal strategy and the final presentation in conjunction with team.
§ Maintained a working knowledge of industry trends and have a good “pulse” on the interactive market, and competitive landscape.
Monster Worldwide, Maynard, Massachusetts January 2007 – April 2007
New Business Development, Chicago, IL
Developed new business relationships with 3rd party websites for inclusion in Monster’s External Advertising Network. Managed and maintained existing clients to ensure retention of business through additional opportunities. On pace to generate and exceed projected revenue goals by working in partnership with internal sales teams and external clients.
§ Researched, developed relationships and closed new business opportunities. Define key decision makers to include industry managerial leaders and C-level clients.
§ Developed and established sales pipeline to identify and pursue new business. Managed sales database and identified strategy to maximize sales solutions.
§ Created compelling sales presentations and proposals to clearly showcase our business’ features and benefits. Initiated development of the External Advertising Network website and developed sales collateral to convey our sales offering.
§ Negotiated contracts effectively and maintain strong productive client relationships post-sale.
§ Analyzed, monitored and researched interactive industry trends/verticals to identified opportunities and competition.
§ Manage, train and motivate sales coordinator to generate leads and produce new business.
Nobel Learning Communities , West Chester, PA January 2004 – January 2007
Regional Marketing/Admissions Director, Chesterbrook Academy , IL
Manage marketing and admissions for new private elementary school, 9 preschools and Seasonal Camps. Develop and maintain corporate partnerships and negotiate contract renewals. Prepare annual enrollment forecast and manage marketing budget.
§ Increased enrollment 70% for the elementary school and 50% for the preschool. Researched/analyzed market trends and needs to devise compelling message in a competitive academic public school market.
§ Customized and consolidated marketing materials and communications for the district. Created communication materials for existing and prospective families. Created marketing displays in each school.
§ Researched and negotiated with Fortune 500 businesses to develop partnerships. Initiated “Lunch and Learn” presentations for corporate employees to learn about our differentiated approach to learning.
§ Served key role influencing corporate office to expedite website launch nationwide. Managed website marketing strategy, and trained staff on how to use school websites. Analyze internet sales leads for district.
§ Developed admissions procedures for the district. Worked with Principals to follow admissions procedures. Created admissions letters and marketing materials. Captured and utilized parent testimonials.
§ Created and managed marketing plans for opening new schools. Initiated targeted ethnic marketing.
§ Researched and developed resourceful media plans that included community newspapers, subdivision newsletters, local magazines, radio partnerships, city chambers, educational website listing, camp brochures, real estate/education links, corporate relocators, and more. Managed and wrote monthly newsletters.
§ Worked with principals to create and monitor internal marketing events at each location. Sold the schools directly to prospective parents; led tours. Led Parent-Centered Sales Approach training to staff.
§ Established/maintained strong rapport with media contacts. Prepared press releases and bylined articles.
Comedy Central, New York, NY January 1998 – September 2003
Account Director, Affiliate Relations, Chicago, IL
Managed all sales and marketing activity in four-state Midwest territory, including the high-profile Chicago market. Developed and implemented strategic plans including launch proposals, contract renewals and co-op marketing support. Prepared annual sales forecasts and evaluated market potential.
§ Exceeded sales goals every year. Launched over one million new subscribers during tenure representing all regional and local markets, including Comcast, Charter, Time Warner and Mediacom.
– Named #1 sales person company-wide for generating most new subscribers in 1999 and 2000.
– Converted 100% of tiered subscribers to expanded basic, increasing subs by 45%.
– Converted part-time affiliates representing 25% of total territory to full time carriage.
§ Earned responsibility for Chicago DMA, the largest market in the region, and one of Comedy Central’s top-3 markets. Served as consultant to Comedy Central corporate regarding local marketing strategies.
§ Negotiated contracts with key MSOs including Galaxy Cablevision and Insight Communications.
§ Contributed to long term strategic planning for affiliates including a program for video-on-demand.
§ Sold-in, planned and customized major publicity promotions, including “Laugh Riots,” a co-op program that yielded $2 million in media value for Comcast Media Services/Interconnect.
§ Created and implemented annual “Comics Come Home” charity event with Charter Communications. Served as press spokesperson generating awareness and goodwill. Initiated alliance with the Chris Farley Foundation and raised $300,000. Secured widespread media coverage including at least 6 local broadcasters.
§ Created more than 10 local comedy events and media campaigns, leveraging appearances by nationally known stand-up comedians. Advised corporate on optimal TV, radio and print mix to promote concerts.
§ Selected by management to head up numerous Task Forces, including one that “found” over 500,000 un-reported subscribers nationwide, representing 42% of company-wide sales goals. Led sales team to uncover account discrepancies resulting from MSO mergers and re-defined cable territories.
§ Played major role in sales and grassroots marketing of new network, The Tennis Channel. Designed affiliate sales presentation. Worked with Research Agency to define market potential. Compiled local data to build case for consumer demand. Developed PR/promotion plans to entice launches.
§ Increased local ad sales insertion for national and regional ad sales departments and interconnects.
National Association of Multi-Ethnicity in Communications (NAMIC)
Served on National Board of Directors
Elected co-chair for NAMIC’s National Breakfast, Leadership and Annual Conferences
Women in Cable and Telecommunications (WICT)
Received National Marketing Award for “Theft of Cable” Program
WICT Membership Chairperson, Chicago Chapter
Sales Strategy Committee Chair at Comedy Central
Cable Television Administration and Marketing (CTAM), longstanding member
Joseph J. McLaughlin Scholar, Upper Class Scholar