6401 Park Street East â€¢ Fife, Washington 98424
Director / Senior Manager: Marketing, Management, & Operations
Results-oriented, high-energy, and driven professional with extensive track record of accomplishments in marketing practices, business management, and company operations across diverse industries.
Marketing: Analytic and strategic thinker with proven mastery for using data insights and business intelligence to build and execute marketing strategies throughout customer and product lifecycles. Demonstrated ability to increase sales volume and market position through business development, alliance building, and deal making.
Management: Superb communicator and leader with talent for building and managing teams and divisions, coaching and mentoring staff, and establishing/nurturing productive relationships with customers and partners. Confident manager with gift for managing large budgets and meeting/exceeding revenue goals.
Operations: Logistical planner deploying innovative and effective approaches to streamline operations, process flows, resource utilization, performance measurements and productivity tied to business goals and ROI. Successfully guide and facilitate clarity and direction in chaotic environments leading to operational excellence.
JPMORGAN CHASE & CO. (previously WaMu), Seattle, Washington â€¢ 2008-Present
Leading global financial services firm – $71B in revenue and 180,000 employees.
Senior Sales Administrator (Sales Operations Logistics, Development, & Execution)
Oversaw the development, execution, and evaluation of sales programs, tools, incentives/goals, KPIs, and management reports that supported strategic initiatives and drove sales production for the national sales force. Represented the voice of the field to various headquarter departments and was the conduit between field management and back-office to achieve targeted sales results. Lead analyst for senior management and sales force.
Developed new executive and senior management reports that synthesized production findings and included taking complex concepts and problems and transforming, through robust data analysis, understandable topics leading to actionable resolution plans.
Deployed and tracked various KPIs across all sales development functions/processes and led sales force goal setting plans for first ever performance reviews tied to measurable sales force stacking and rankings providing accurate ROI analysis.
Uncovered data discrepancies and reporting errors through the development of dashboards and closely monitored a variety of financial reports resulting in new accurate data supported and accepted by senior and field management for the first time since division inception.
Stabilized a multi-million dollar nationwide training deployment process and reduced cancellation fees saving hundreds of thousands of dollars within first three months of employment.
Successfully supported five markets and their sales forces as the liaison among all partner divisions and established new strong relationships that benefited/supported small business.
INFORMA RESEARCH SERVICES, INCORPORATED, Seattle, Washington â€¢ 2004-2007
Global premier provider of competitive intelligence, market research, and mystery shopping services – $2B in revenue and 9,000 employees.
Director, Business Development and Client Services â€¢ 2007-2007
Directed business development activities including partnerships and alliances with key companies. Managed operations team that worked with commissioned projects and sales teams/clients by assisting with leads, closing agreements, and ensuring complete client satisfaction. Directed all project pricing, revenue forecasts, overall profit/loss functions and corporate operations such as internal logistics, process protocols, and technology platforms/systems. Oversaw marketing promotions and new products and services development.
Generated impressive revenue growth of 60% per month for division during several month period by implementing completely new pricing structure, operations, logistics, and product up-sale revenue lines as well as new pre/post study consulting division.
Enhanced quality of competitorsâ€™ tracking data by designing on-going competitive intelligence program to track current campaigns, pricing, and client bases, enabling division to respond quickly to opportunities and challenges.
Optimized operational effectiveness for $4 million of client project work by implementing tracking dashboards and programs using proprietary software and collaborating with developers to custom design Salesforce.com and SAP programs, leading to real-time knowledge not previously available.
MITCHELL THORNBURGH â€¢ Page 2 â€¢
Group Project Manager â€¢ 2005-2007
Managed a geographical multi-site project operations team that handled $10 million in client work. Oversaw every project commissioned, built operations into a profit center and product lines within operations, and grew division in regard to headcount, knowledge base, customer centric approaches, and process management. Managed 20 direct reports and multiple lines of support personnel and served as internal consultant to nationwide sales team.
Strengthened internal operations and communication by initiating technology platforms for collaborations, internal knowledge base for training and support guidance, and documents library to expedite formulation of deliverables.
Maximized operational effectiveness by designing, proposing, and implementing next generation project operations model which allowed for focused specialty business unit operation teams. Led to promotion to newly created director position.
Served as principal for approximately 140 client studies on any given day and developed research best practices, internal protocols, and logistics documentation that was published and utilized company-wide.
Optimized customer support and relations by implementing new customer centric approaches that resulted in development of consultation practice and designed client satisfaction program that increased satisfaction over 12-month period on 6 key pre-determined metrics.
Senior Marketing Research Consultant â€¢ 2004-2005
Directed all aspects of strategic consulting practice and served as senior consultant internally and externally.
Optimized clientsâ€™ marketing effectiveness by determining target customer segments, marketing plans around those segments, and execution strategies leading to better integrated communications, product diversification and closer relationships with both current and potential customers.
Maximized companyâ€™s success and reputation by designing the largest global go-to-market research strategic program for key client.
Exceeded new client sourcing goals by deploying re-brand of product offerings and implementation of relationship marketing techniques.
MARKET TRENDS, INCORPORATED, Seattle, Washington â€¢ 2000-2004
National provider of marketing strategy and research consulting services to various industries – $10M in revenue and 300 employees.
Principal/Owner â€¢ 2002-2004
Member of 5-owner team that managed all aspects of companyâ€™s operations. Also led 2 major business divisions during same time period. Established corporate-wide strategy, 3-5 year range goals for company, and 1-2 year objectives for executive committee to utilize.
Strengthened product diversification for all business units by sourcing strategic alliances with 10 companies from variety of industries. Also increased companyâ€™s standing in local geography to become #1 out of 10 companies.
Planned and implemented growth model that led to sale of company by building key revenue lines and decreasing corporate overhead.
Vice President, Technology, Business-to-Business, & Consumer Research â€¢ 2000-2004
Directed both business units including fiscal planning, business development, marketing, operations, expenses and forecasts. Managed team of 24 people and oversaw all aspects of research process including proposal, design, data collection, analysis, and presentation. Conducted strategic planning and established goals and milestones including tracking processes.
Facilitated operational efficiency and increased profits by 51% against corporate benchmark of 28% on average for projects by designing new workflows, processes, and programs. Also exceeded personal sales goals by 55%.
Generated new business for company by positioning it as preferred vendor to 6 major technology companies by aggressively networking with key players and developing productive relationships and increased prospect base to 1,200 through lead generation programs.
Career Note: Additional positions include Project Manager and Marketing Specialist for Market Trends, Incorporated and Marketing Intern/Director for General Telephone and Electric (GTE). Details upon request.
Bachelor of Arts
Finance, Marketing, and Decision Sciences with Concentration in Marketing
Western Washington University, Bellingham, Washington