Freelance Consultant 2004-Present
Strategic Marketing: established/executed branding, promotion, and strategic alliance programs.
ProQuest Information and Learning (XanEdu), Ann Arbor, Michigan 1999-2-1998
Senior Marketing Analyst
Responsible for strategic marketing planning to reach aggressive financial goals.
Researched and provided marketing analysis for key product lines and markets.
Consulted internally to determine product strategy, identify new products, and develop pricing.
Automated Analysis, Ann Arbor, Michigan 1997-1998
Responsible for all aspects of marketing management: market analysis, strategic planning, tactical planning, budgeting, implementation, and communications.
Managed international distribution system including development of strategic partnerships.
Developed and directed comprehensive focused communications programs including advertising, promotional programs, trade publicity, brochures, product sheets, press releases, and presentations.
Designed and wrote copy for brochures, product sheets, and press releases.
Carlisle Engineered Products, Livonia, Michigan 1996-1997
Developed strategic marketing plans to create new products and enhance traditional products.
Identified and developed new markets, opportunities, and strategic distribution channels.
Managed marketing communications to reposition company as innovative supplier.
Planned and coordinated trade shows, generating 50% more leads than from previous shows.
Cengage Gale, Detroit, Michigan 1993-1996
Market Research Manager
Created organizational infrastructure to develop market research department.
Planned and managed budget, operations, and technology in department.
Directed the design and implementation of market research projects.
Consulted developing markets, products/services, distribution channels, promotions, and pricing.
PREVIOUS MARKETING AND MARKET RESEARCH EXPERIENCE
Directed and conducted market research from conception through completion (four years).
Developed and executed marketing strategies and tactics for online products and services (2 years).
Held management and treatment positions in clinics, schools, and social service programs. Earned License of Social Work, ACSW, and Temporary School Social Worker Approval Certification.
PROFESSIONAL ASSOCIATIONS, PUBLICATIONS, AND WEBINARS
Huron Valley Child Guidance Clinic (Vice President) and Michigan Ability Partners (Program Chair).
Ross School of Business, University of Michigan: MBA (Marketing).
University of Michigan: MSW (Master of Social Work).
Family Therapy: Ackerman Institute for the Family.
University of Michigan: BA.