OWEN C. BUCKLEY
Senior executive with proven acumen in online media sales, marketing, new business development and client service. High energy team player with successful management skills. Skilled in recruiting, hiring, goal setting and employee development to create and maintain an efficient, highly productive sales team. Extensive experience with marketing techniques, productivity analysis, problem solving and fostering effective professional relationships. Specific strengths include managing and training all aspects of sales, strategic planning, hiring, training and motivating staff, and facilitating long term, productive and mutually beneficial relationships. Demonstrated excellent personal commitment with a high level of integrity, knowledge and understanding.
Sep 2004 – Present President Buckley Media Group
Successfully launched new business catering to reach national and regional accounts that advertise in many forms of media. Media represented to date are, Shermanstravel.com, Nicklaus.com, Privatecommunites.com, Rainbowrewards.com, Golf Connoisseur.com and Magazine, Clear Channel Spectaculars, Yacht, Sherman’s Travel Media, Nicklaus Magazine, Fine Wine, Trader Monthly, Direct TV, and NFL yearbooks. To date have driven 3.9 million in advertising revenue. www.buckleymediagroup.com
Nov 2003 – Sep 2004 VP Business Development Rainbowrewards.com
Recruited to oversee $35 million direct sales unit and create new web based sales channels for online Certificate/Coupon programs. Initiated school fund raising, direct to consumer web sales, Employee benefits program, and assorted new channels leading to an increase in revenue of 1.8 million. Created and facilitated the launch of a new upscale coupon booked called “Dining Lifestyles. Have successfully launched sales in 11 markets. Management responsibility included 70 direct reports and overall management responsibility of 85.
Jan 2002 – Jan 2003 VP Business Development Schoolpop.com
Hired to create new revenue stream in K through 12 online school fundraising web site. Worked on and sold to clients such as, Target.com, JC Penney.com, Sears.com, Kohls.com, Bestbuy.com. In addition was asked to take model into “bricks and mortar” channel. Sold largest account to date, with Chevron partnership. Added several off line accounts such as Eddie Bauer, Sharper Image, JC Penney, Albertsons, and Safeway.
March 2000 – December 2002 Director of Sales Shoppinglist.com
Recruited to join new start-up Shopping site. Created and built on-line sales team to meet revenue goals established by CEO. Added approximately 50 new accounts. Hired and trained two new on line sales people. Built revenue from $0 to $1.6 million in ten months. Lost our biggest financial backer after 12 months and sold unit to Saleshound.com
A global leader in consumer and business services; World’s largest franchiser of hotels and real estate brokerages; Largest US provider of corporate relocation services; World’s leading timeshare exchange organization; Approximately 32 million memberships including shopping, travel, auto, credit reporting and credit card protection.
1999 – 2000 Senior Vice President Homeadvisor.com
Recruited to reverse slumping sales trends of $4.5 million division. Improved quality and productivity of Account Executives through recruiting, hiring, training and incentives. Upgraded sales and sales management staff including hiring and training five Regional Managers; developed or replaced existing sales staff resulting in assertive, competitive sales team. Direct reports include ten Regional Managers with overall management responsibility for staff of 100.
1997 – 1999 Division Vice President Cendant On-line Services
Recruited to assume general management responsibilities for $22 million division. Accountable for securing advertising agreements with national, regional and local merchants for exposure on Microsoft web sites including Sidewalk and Expedia. Management responsibility included eleven direct reports with overall management responsibility for a staff of 76.
1994 – 1997 Division Vice President Entertainment Publications, Inc.
Promoted to assume general management responsibility $9 million merchant sales and publishing division. Responsible for Western third of the United States and two Canadian provinces with over 100 published core products plus numerous custom editions. Core products included Entertainment, Gold C and Dinner on Us Club dining discount directories. Custom products included Electronic Dining, American Advantage, Delta Sky Miles and Northwest Dividends. Direct reports included 10 Regional Managers with an overall management responsibility for a staff of 58.
1979 – 1994 Magazine Advertising Sales Management
Times Mirror Corporation
1987 – 1994 Western Network Sales Director Times Mirror Magazines
1985 – 1987 Western Advertising Manager Field & Stream Magazine
1983 – 1985 Western Advertising Manager Country Living, House Beautiful
1981 – 1983 Mid-West Advertising Manager Country Living Magazine
1979 – 1981 Sales Manager Murphy Outdoor Advertising
Self-motivation, initiative and results-oriented attitude led to successive promotions in the magazine sales industry. Career development accomplished with intangible experience in sales management leading various sized teams marked with increased revenue, team building and sales planning. Excellent communication and leadership skills utilized for multi-faceted sales.
* Increased Times Mirror Network revenue from $300,000 to $8.6 million over seven year period with success in multi-title buys and multi-media packaging.
* Increased advertising revenue 40% over a two-year period with Field & Stream Magazine.
* Increased overall magazine revenue by 333% over three year period with Hearst Magazines.
* Proven success with incentive plans for local and national sales effort of sales team.
* Developed comprehensive sales and marketing plans; revenue forecasting and staffing analysis; goal setting and performance evaluations.
* Managed teams of regional and national Account Executives.
* Coordination and responsibility for all advertising sales on a regional level.
* Optimized sales experience inclusive of door -to-door sales to national Liquor and tobacco retailers.
1992 Masters of Business Administration/Business Management Pepperdine University
1978 Bachelors of Business Administration/Business Management Fairfield University