1440 S. Barrington Ave. #1
Los Angeles, CA 90025
Skills and Qualifications
Award-winning content developer
Online community expert, including writing for and managing blogs
Excellent editorial and proofreading skills
Image formatting and editing (PhotoShop, ImageReady)
Hands-on experience in viral marketing and contextual advertising
2007-2008 Ovation TV
Web Content Manager
Responsible for content aggregation in re-launch of site for arts-focused cable network.
Managed day-to-day web site content updates for arts-focused cable network, including programming updates, cross-promotional links and daily site-exclusive features. Used both static, hand-coded HTML/CSS and proprietary content management system.
Supported content generation for special projects.
Collected and organized user art submissions for promotions and competitions.
Researched, formatted and edited images to accompany site content.
Marketing and Creative Services Contractor
Represented by leading creative services contract agency.
Contracts have included UCLA External Affairs (web programming and content), EarthLink (project manager), DisneyShopping.com (selection and preparation of product images).
AdSense Quality Evaluator (contractor via payrolling.com)
Used research and analytical skills to evaluate advertising content for Google’s AdSense and AdWords programs.
Worked closely with engineers and linguists to improve effectiveness of services.
1998-2003 Sony Pictures Digital – SoapCity.com
Web Site Developer/Community Manager
Edited, coded and fact-checked daily site updates for industry-leading site (over one million page views per week), writing supplements when necessary; published in static HTML and CMS-driven dynamic formats.
Responsible for launching, growing and maintaining highly active online community (over 250,000 members, average 24,000 posts per week), driving traffic to site features and e-commerce. Set and enforced policies and handled user correspondence. Managed relationship with outside consultant.
Worked with marketing department to identify, research and pursue partnership opportunities and customer relationships. Used personal contacts to place plugs in non-soap opera media.
Compiled, edited, wrote content for and coded weekly HTML newsletter to site subscribers; distributed using ZusTek’s eBizmailer package.
Researched and formatted photos to accompany site content.
Handled and tracked customer emails.
Troubleshot live event webcasts.
Spearheaded award-winning ongoing story using community contributions.
1996-1998 International Channel
Handled and tracked customer correspondence for national cable network; worked closely with programming executives to reflect viewer feedback while honoring existing relationships with program providers.
Updated and maintained web site.
1995 Addicted to Noise
Online Copy Editor
Proofread and edited copy for pioneering online music magazine.
Used vi editor in Unix environment.
1994 Bachelor of Arts in American Studies
University of California, Santa Cruz (Oakes College)
College Honors; Distinguished Service Award
Senior thesis included pioneering work on online communities
Two-time winner, WebAward Standard of Excellence for SoapCity.com’s community-driven serial SoapVivor – co-creator, co-writer and primary programmer
Active in local theater
Design and make jewelry
Grand prize winner, Win Ben Stein’s Money