Creative, dynamic, English/Spanish copywriter and translator with over 20 years experience in multicultural copywriting that builds strong brand identity and maximizes opportunities with target audiences. Writing and editing of collateral materials and documents with emphasis on accuracy and legal compliance.
Areas of expertise include:
1 Experienced English copywriter and English/Spanish, Spanish/English translator
2 Effective adaptation of English advertising into multicultural, universally known Spanish advertising
3 Training and supervising skills with emphasis on promoting teamwork
4 Expert writing and alignment of print and broadcast (radio/TV) messages
5 Proactive troubleshooter and self- starter with excellent organizational skills
6 Accurate quality control in all media: print, broadcast, web and collateral pieces
MACY’S FLORIDA Corporate Headquarters, Florida
Spanish Advertising Supervisor and Creative Broadcast Producer June 2007-June 26, 2009
Initiated and developed new Spanish Language copy department for Macy’s Puerto Rico and Macy’s Florida. Recruited, trained and supervised direct report and freelance staff and built strong working relationships with senior management, account executives and legal counsel. Implemented work flow for timely delivery of all projects with 100% accuracy and legal compliance. Gave final approval of all print and broadcast media in Spanish. Recruited talent, wrote, produced and directed all radio commercials in the Spanish language for Florida and Puerto Rico.
1 Out of 600 executives in the Central Corporate Headquarters of Macy’s Florida, the Spanish Advertising Team was named Operating Team of the Spring Season 2008, a company-wide honor bestowed by Senior Principals
2 More than 500 pages and 100 broadcast messages were released biannually accurately and on time
3 Prevented fines in the strict Puerto Rico market by using wording that was legally compliant, saving the company more than $200K in two years
4 Part of the team that was recognized company-wide as Operating Team of the Month December 2007 for achievement in storewide advertising
Job ended when, due to consolidation, Macy’s closed its regional advertising offices in Atlanta and San Francisco in June 2009.
Spanish Print and Broadcast Advertising Copywriter,
Hispanic Tourism Copywriter, English and Spanish (2003-2007)
Wrote, processed and released all Spanish advertising for Macy’s Florida, including print, broadcast, collateral materials, and tourism articles. Served as right hand person to Copy Director on quality control and accuracy of all English advertising. Wrote, produced and directed all radio and television commercials in the Spanish language.
5 Won 3 prestigious Conch Awards, a company wide distinction bestowed for contributing to highly successful sales periods
6 All projects were turned around within 48 hours and released to the media on time
7 Saved the company manpower dollars by performing multifunctional capacities: English/Spanish copywriter, ad preparation executive and releasing specialist
8 Promoted to Spanish Advertising Copy Supervisor
PROFESSIONAL EXPERIENCE PRIOR TO 2003:
FREELANCE, Florida 1981-2003
English and Spanish Freelance Copywriter and Scriptwriter
Wrote and translated advertising campaigns, documents and collateral materials for a wide range of clients in varied industries, including: Mercy Hospital, Topka Corporation (Venezuela), Fresh Blooms, Bertha Montesinos Spa, Clean and Clean, American Residential Lending, Burdines, and others. Returned to Burdines/Macy’s on a full time basis in June 2003.
BURDINES Corporate Headquarters, Florida 1978-1981
English and Spanish Advertising Copywriter
English Staff Writer and Spanish Advertising Copywriter. Developed English and Spanish advertising from turn-in to final approval. Also in charge of English advertising for Home, Intimate Apparel and Cosmetics. Promoted from Junior Copywriter to Senior Copywriter.
EDUCATION & SKILLS
Bachelor of Arts (B.A.) in Communications,
Loyola University, New Orleans, Louisiana
Emphasis on Writing for Television and Films and Print Advertising
Solid knowledge of Word, PC Quark Xpress and
MAC Indesign computer programs
Currently taking online course to broaden my knowledge of web design and HTML.
Associate, American Translators Association