Self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, and demonstrates good executive presence. Has a demonstrated track record of building sustainable, productive, and collaborative relationships; including managing a cross-functional team of people to attain the highest levels of performance against defined performance targets. Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. Recognized for outstanding interpersonal/collaboration skills, an ability to effectively establish, negotiate, and manage complex relationships with customers/partners. Marries strong business acumen with innovative solutions to achieve company goals
Healthline Networks (HLN), San Francisco, CA 2008-present
Senior Director, Strategic Accounts-West Coast
Strategic sales director focused on establishing, developing and driving West Coast presence and business with key health/wellness and consumer agencies and companies.
Lead business expansion efforts on West Coast for HLN and in support of key clients, aggressively identifying prospects and new opportunities, developing proposals and securing assignments.
Helped develop key sales and marketing, and product development programs by performing duties personally or through the appropriate team members.
Raise awareness and visibility of Healthline assets and capabilities
YAHOO!, Sunnyvale, CA 2002 – 2008
Senior Global Sales Executive – June 2007 – March 2008
Global sales/business development executive to key media partner and tourist boards across Yahoo!’s 38 global properties
Selected to lead entry into untapped new travel and tourism business market via government agencies and agencies in North and South America resulting in new business revenue.
Directed development of centralized, multi-country/multi-language advertising campaigns to drive customer engagement for corporate and government organizations.
Launched, monitored, optimized campaign effectiveness, prepared analyses and advised alternative strategies to realize client goals in team environment and across business units.
Y! Strategic Partners Manager (Business Operations Manager) – May 2002- May 2007
Strategic Partnership Manager for key media partner, which included product integration, custom solutions, distribution, and media.
Developed and grew highly profitable corporate global alliance to secure long term media commitment spends with HP. Led definition and execution of advertising sales and marketing programs to drive awareness and ROI, product integration projects and executive strategic alignment.
Partnered with management teams to ensure proper resources allocated to client needs;
Negotiated and managed licensing agreements, contract renewals.
Drove strategic initiatives across highly matrix organizations during re-organization. Built consensus and coordinated cross-functional business units both internally and externally, leveraging and maximizing program opportunities.
Grew HP visibility and awareness across Yahoo! network by creating innovative, on- and off- line custom programs.
SHARINGA NETWORKS, Inc., San Bruno, CA (company closure) Feb-Nov 2001
Director, Business Development
Internet Infrastructure Company focused on increasing subscriber value to access providers
Developed Tier 1 US and Canadian ISP accounts and content partner relationships.
Managed development of initial marketing collateral, trade show and website.
Managed review of PR vendors, resulting in hiring and management of Ruder Finn Public Relations.
Created, wrote and organized advertising sponsorship offerings featured on client launch site.
REDBAND BROADCASTING, San Francisco, CA (company closure) 2000 – 2001
Director, Enterprise Sales
Custom content Internet audio programming (spin-off of Looksmart Radio)
Identified sales and business development custom online marketing solutions (programming, production, and web and email distribution) for F1000 company websites in Northern California/PNW to sell audio programming, production, content, and distribution capabilities to enhance corporate Web sites.
Repositioned company from media to online audio production software and services to provide a broader market offering.
Developed marketing sales tools and organized cross-functional teams to support new audio email
LOOKSMART, San Francisco, CA 1998 – 2000
Director, ISP Business Development
Content distribution partnerships with strategic Tier 1 ISPs for directory search
Signed and managed Tier 1 ISP accounts including NetZero, USWest, Frontier, Earthlink, CAIS
providing customized content, and Narrowband and Broadband functionality
Collaborated with internal web design group to produce customized, co-branded web sites
INTERNATIONAL DATA GROUP (IDG) 1991 – 1998
International publishing and research company
IDG INTERNATIONAL MARKETING SERVICES, San Francisco, CA 1997-1998
Director, International Accounts
Sold international print and on-line advertising to domestic accounts in Northern California/Idaho/Colorado/Arizona/Texas. Implemented sales tracking systems division wide.
Increased sales $1.8 million in first 5 months in undeveloped territory
Developed integrated marketing programs internally and externally
Representative at international conferences
Managed Sales Associate
COMPUTERWORLD INC. (IDG), Burlingame, CA 1991 – 1997
Responsible for selling print and on-line advertising to new accounts in Northern California/Idaho/Utah. Developed integrated marketing programs including customer white papers, sales lead programs and events/conferences.
Developed print sales territory from $0 to $1+ million in first year, consistently exceeding consecutive yearly sales quotas, by landing new business with targeted premier companies.
Recipient of Computerworld Sales Achievement Award in 1995 and 1996.
Managed multi-product support team including Account Executive and Sales Associate.
Western Region Representative, Computerworld Database Division (IDG), Burlingame, CA
Launched integrated sales lead program (CW Buyers Database) for all Computerworld Western Region advertisers. Exceeded sales goals every year with an average 80% conversion rate
Sold and created integrated marketing programs for key advertisers, including ad-hoc surveys and market mindshare research which resulted in generating new advertisers.
ORACLE CORPORATION, Redwood City, CA 1988-1990
Direct Marketing and Public Relations roles in Marcom division
Account Executive, Direct Response Marketing
Planned, developed and managed direct marketing programs including direct mail and direct response advertising
Oracle Public Relations Project Manager
Created PR programs for internal Oracle clients/executives; Speakers Bureau and Presentation and Media Training Programs for middle and senior-level managers. Coordinated press conferences, product announcement rollouts, customer testimonials, in-flight audio interviews, market research and internal promotional plans
Bachelor of Science Degree, Business Administration 1991, NOTRE DAME de NAMUR University, Belmont, CA
NON PROFIT/CHARITABLE EVENTS:
2002 Burlingame Community for Education Chairperson for Annual Dinner/Dance Auction.
Managed 17 activity chairs at record breaking 800 person event
Raised record donations in a depressed market.
On going volunteer at Mercy High School Burlingame
Donate volunteer time across various events including: Serra High School Annual Fashion Show Fund Raiser; Olympic Club Wine Auction.
Completed following management courses:
* Executive Negotiation Skills Course * AMA Management Course
* Myers Briggs for Managing Teams * IDG Publishing Institute
* Covey Leadership Series – 7 Habits for Effective People & Leadership Skills