National Account Management / Marketing Strategies / SEO / SEM / New Media / Interactive Marketing Strategies / Digital / Mobile / Operations / P&L / Business Development / Cross-Functional Leadership / Training & Staff Development
Over 25 years driving companies to record sales and productivity increases in diverse environments. Combined extensive knowledge of digital marketing, interactive and mobile operations, production and sales management to target inefficiencies and minimize costs to increase revenue for Fortune 500 companies. Created new market strategies and laid foundation for products and services to penetrate untapped markets in retail, industrial, high-tech, publishing and non-profit sectors.
· Doubled sales to $8M+ in two years, leading a turnaround to company’s most profitable division.
· Created DSD and Account Executive sales training protocol that was incorporated companywide resulting in 18% sales increases.
· Grew Pacific NW Beverage Region market share from 30% to 55%, facilitating the successful acquisition by a major international conglomerate.
· Spearheaded a company’s first media marketing strategy that resulted in 35% growth and highest per-unit ROI; the strategy was adopted corporate-wide.
· Developed a supply chain focused on protein sales to ethnic restaurants and integrated CPG markets with food service deli line that led to multiple SKU’s being carried by major grocery chains.
· Turned around a territory at an 18-month loss, increasing annual sales 30% in the first year to $950K. Exceeded double-digit business and revenue growth four consecutive years.
· Awarded consecutive monthly sales awards for multi-tiered New Media marketing initiatives. Leading the division in new business growth and exceeding quotas.
Tribune Media 10/08 present
Interactive Sales Manager
Oversee and develop comprehensive multi-platform interactive sales and marketing initiatives for Pacific Northwest regional TV stations. Manage the interactive sales department which includes new media strategy and website development, sales and marketing, mobile applications, and account executive training. Oversee and facilitate training and management of TV Account executives for interactive sales and partner with them on how position, bundle and integrate New Media and Digital opportunities with traditional television advertising models.
Idearc Media 8/07-10/08
Print and Internet Media Consultant
Provide multi-platform media solutions for clients in the Pacific Northwest. I specialized in Google AdWord Search Engine Marketing and Optimization and working with retail, industrial, high-tech, publishing and non-profit sectors of business. Lead division in SEM programs and awarded multiple months Top Premise Representative by over- achieving sales quotas 10 to 36%. Team player with leadership qualities and respected by other sales people. Frequently requested to assist in closing other rep’s accounts seeking SEM expertise.
Optimize It @ Mager Marketing 9/06-8/07
VP Business Development / Search Engine Optimization Consultant
Co-owner and Business Development Manager for a regional website marketing agency; responsible for overseeing new business development, client relations, and sales. The agency provides Advertising Consultation, Website Development, Google Analytics, SEO/SEM, Brand Marketing, PR, Media negotiations and event management services to Northwest clients. Negotiated contracts and provided media liaison between senior management and media professionals to attain marketing and advertising exposure utilizing multi-platform solutions consisting of TV, radio, print and internet.
Primedia Incorporated 6/05-9/06
Orchestrated operations for a lifestyle and business magazine published in 74 regional markets with monthly distribution of 1.5M. I managed the Oregon division’s P&L, Budgets, Sales and Account Management, Advertising, Website Operations, HR and Community Relations. Successfully converted 22% of short term contracts to multi-year deals; achieved 30% business development growth; increased client service levels 52%; and cut division costs by 18%.
Sysco Food Service Portland 5/04-6/05
Senior Marketing/Sales Executive
Recruited back to Fortune 500 Sysco Food Service a marketing and distribution organization, to assist in turning around operations in a fledgling territory and develop the ethnic food service market. Prospected and consulted with local and national accounts, provided menu, labor and technology solutions. Built a solid base of new business clients while maximizing pricing models to meet and exceed quotas. I successfully revitalized a losing territory to double-digit growth within a 12 month period.
DS Water Company North America 1/00-5/04
Pacific NW Branch Manager 2001-2004
I coordinated multi-site operations, with P&L accountability for $9M business generating 50% of the Northwest region’s total annual revenue. During this time, I oversaw 5 direct reports with 90 personnel in distribution, production, sales, call center and administration. Located a new manufacturing water-spring source with higher quality facilities, and negotiated a lower product price. This position managed distribution with 26 routes servicing commercial and residential clients, raising route density 18% and amplifying sales 26% over the previous year.
Pacific NW Regional Sales Manager 2000-2001
As RSM, I managed 22 inside and outside sales representatives coordinating tradeshows, fairs, marketing collateral, TV and Radio advertising, training and budgeting. Added 4 new SKU’s to major grocery chain resulting in a $4M pipeline. I designed a Key Account Management program that resulted in winning 4 new large customers with 10-year loyalties with the competition. Developed DSD and Account Executive Sales Training program that was adopted companywide. Spearheading new safety procedures resulted in slashed OSHA recordable from 4.5 to 0 in the first year.
Sysco Food Service Portland 12/96-1/00
Marketing Sales Associate
As MSA, I generated territory growth through new and existing account development. I oversaw new SKU distribution in Safeway, Kroger/Fred Meyer, and Food for Less, while expanding existing account value 12% on current purchases and achieving 33% higher account penetration. Built a sales program targeting Asian restaurants, adding 1.8M is annual sales. Wrote and distributed sales materials and taught cooking and food service sales classes for new hires.
Guten Foods 1/91-12/96
Senior Manager & Corporate Officer
As Senior Manager and Corporate Officer, I provided leadership and training for a multi-site, family-owned and operated restaurant chain in Portland Oregon. Managed P&L, budgeting, procurement, HR, training and employee development. Implemented Total Quality Management (TQM) procedures resulting in a 32% improvement in staff turnover. Initiated Statistical Process Controls (SPC’s) that reduced manually intensive production errors from 7% to 3%. Through staff training and customer service programs drove revenue 30% to $20M.
BS in Business Management Suffield University
United States Marine Corp Honorable Discharge
Google AdWord Certification
Total Quality Management Trainer Certified
Sysco Regional Food Service Sales Training
Primedia Sales Training I and II