407 Hickory Drive | Wheeling, IL 60090
Sales and Marketing Management
SALES PLANNING & EXECUTION/ACCOUNT MANAGEMENT
Results-driven professional with documented success boosting sales, profits and market share in highly competitive industry. Proven skills in relationship building and account development. Strong, motivated leader with a passion for delivering tangible financial growth.
Sold to mass market retailers (Wal-Mart, Target, Meijer and others), pharmacies, (Walgreens, Rite Aid, CVS and others), and department stores (Dillard’s, Federated Department Stores and others), as well as numerous independent chains and variety stores. Core competencies:
CREATIVE FUN, Wheeling, IL. (2008-Present)
Sales manager for a newly launched animated seasonal and every day toy division within Rubies Costume Company.
Determined pricing, build and manage accounts. Hire and train the sales team for maximum impact and results.
Analyzed competition and market conditions. Participated in trade shows.
Successfully launched the start-up division from the ground level, including establishing policies, programs and the original sales force.
Wrote $3 million in business in the first year (personally secured 66% of total revenue).
Hired and trained sales force
Designed and implemented sales and marketing strategies that increased the bottom line by 9% above the industry standard.
Created and managed the distribution network.
STEVEN WICHTER – Page 2 A & T INDUSTRIAL, Alpharetta, GA (2005-2008)
Sales Manager and Marketing Director
Spearheaded strategies to increase profitability and expand the account base for international importer focused on the seasonal and everyday animated toys, flag, banner, pole and ceramic gift markets. Recruited and built a powerful sales force to penetrate and manage key accounts. Marketed the company and its products at trade shows, and visited key accounts. Generated reports and statistics.
Quickly drove up sales from $500,000 to $6 million through assertive marketing, new business development and sales tactics.
Triggered 30% increase in profits by raising the top line and effectively managing costs.
Cultivated relationships and led sales presentations which grew the account base by 2009
PRO POWER LLC, CHICAGO, IL. (2002-2006)
Provided vision, strategy and hands-on leadership to fuel top and bottom line performance for importer of animated and seasonal toys. Facilitated product management. Created and rolled out goal-oriented marketing initiatives, and documented results. Hired and coached sales team members. Delivered presentations at store locations and trade shows. Managed key accounts.
Increased sales from zero to more than $5 million through skillful sales planning and execution that influenced buying decisions.
Catapulted profitability by more than 65% by leading a major business development effort that more than doubled the customer base.
C & F INDUSTRIES, Marlboro, NJ (1996-2006)
Sales Manager and Key Account Manager
Developed and led the sales force to capitalize on growth opportunities and win profitable new accounts for importer of toys, flags and ceramic novelty items. Represented the business and its products at tradeshows. Secured and serviced major accounts. Monitored financial progress and performance, and recommended strategies to achieve further growth.
Championed sales tactics that propelled the company to a new level of performance, from $200,000 to more than $7 million in annual sales.
Produced 50% increase in profitability and more than 200% boost in customer accounts.
SYRACUSE UNIVERSITY, Syracuse New York
Business and General studies