THOMAS R. NOBLES
M: (561) 702-6319 E: firstname.lastname@example.org
2805 Casita Way, #108, Delray Beach, FL 33445
An internet business development, sales and marketing idea generator and results producer with over 15 years experience with major industry brands in a number of verticals and industries. A persuasive and charismatic leader with tough negotiation skills yielding success on both sides of the table. Able to envision and implement overall strategy while effectively tackling tactical and operational details.
Internet Business Development – Revenue Strategies, Direct and Email Marketing, Media Buying/Selling (CPM/CPC/CPA/CPL), Lead Generation, Affiliate Partnerships, Strategic Partnerships, CRM, Demographic Targeting, Content Integration, Microsites.
Traditional Marketing – Advertising (Print/Radio/TV), Marketing Communications & Editorial, Public Relations, Tradeshows/Events Management, Campaign/Promotions Management, Licenses, Creative Management, P.O.P. design/development.
Account Management – Project/Product Management, Implementation & Analysis.
Operations – Vendor/Distributor/Licensor Relations, Inventory, Supply Chain, Procurement.
GENERAL MANAGER March 2008 – Present
DEGREESEARCHUSA Boca Raton, FL
Managed sales for a start-up education news and lead generation site for prospective students.
Built client roster of 30+ key accounts generating $140k+ in monthly revenue.
Developed leading agency’s of record, schools-direct and broker relationships.
Key Accounts included: Datamark, CollegeBound Network, Gragg Advertising, Rasmussen College/Deltak, Penn Foster Career College.
PRESIDENT December 2000 – Present
NEWMEDIA STRATEGY CA/FL
Built new media consultancy focused on business development and marketing internet strategies for small to mid-size B2C and B2B companies. Some past client engagements have included:
IntMLS.com – developed business plan for an international MLS site
Intergi – developed sales strategy for a niche ad network focused on the electronic games and entertainment industries
Ants.com/Scout – an ASP-based contact management tool, developed all marketing materials, customer acquisition/retention strategy including email and viral marketing
SENIOR BUSINESS DEVELOPMENT EXECUTIVE October 2004 – July 2007
THE USEFUL/WORLD AVENUE Boca Raton, FL
Developed lead-generation and customer acquisition strategies for clients at an industry-leading network.
Managed a client roster of over 200 key accounts generating $30M+ in annual revenue
Negotiated industry-leading contracts resulting in double-digit growth year over year
Clients included: Bertelsmann/Doubleday, Rodale, Trimlife/TL Sciences, International Wine Cellars, Belisi Fashions, CTU/AIU and Broadspring/Superfoods
INTERACTIVE MARKETING DIRECTOR October 2002 – February 2003
AIR JAMAICA VACATIONS Miami, FL
Led development of content-rich website and booking engine for the vacation division of the #1 airline to the Caribbean
Developed content, revenue and marketing strategies for website consisting of over 400 properties and excursions. Led cross-functional teams in vendor and passenger relations.
Directed development team that created a working beta booking engine and consolidated multiple customer databases in 90 days
Renegotiated vendor contracts resulting in 70% savings
STRATEGIC ACCOUNTS DIRECTOR December 1999 – November 2000
COLLEGECLUB.COM San Diego, CA
Develop integrated, strategic marketing & advertising partnerships with national accounts for the #1 community portal of young adults on the net (Media Metrix, 2000)
Initiated marketing and business development strategy, projected at over $7 million annually, in creation of new student travel and ecommerce channel.
Created and lead the cross-functional team for Graduation2000 microsite project including oversight of marketing, content integration, revenue, ecommerce, design and development.
SENIOR ACCOUNT EXECUTIVE August 1998 – December 1999
MEDIAONE/AT&T BROADBAND Los Angeles, CA
Senior Account Executive for a national broadband communications company offering cable modem internet, telephony and cable television services.
Secured contracts with businesses, property management companies, large apartment complexes and homeowner associations
Organized community events and tradeshows, to deepen penetration in key residential regions.
Generated and managed customer base of over 600 accounts generating annual revenue of over $10 million.
MARKETING OPERATIONS MANAGER September 1997 – August 1998
FISCHERHEALTH MARKETING Los Angeles, CA
Managed marketing and operations reporting to the CEO of a nationally renowned marketing communications/public relations agency.
Analyzed market and developed new strategies for business development and marketing resulting in new clients and 50% increase in billable revenue.
Directed marketing budget, print/web ad and public relations campaigns, and awards submissions.
Managed company website and internal network. Managed Goldmine database of 10,000+ agency contacts, archive of agency work product and resource library.
MARKETING & PUBLIC RELATIONS MANAGER February 1994 – September 1997
REM EYEWEAR COMPANY Los Angeles, CA
Created and implemented the first trade/consumer media relations programs for a private eyewear and sunwear company, licensed collections include: Timberland; Converse All Star, and Protective Sports Eyegear; ESQ., Esquire Eyewear and Cosmopolitan; Lauren Hutton; and house brands.
Directed creation of all corporate communications materials, catalogs, POP, ad campaigns and sales tools.
Assisted in new license and corporate development. Initiated creation of company website and intranet.
Annual revenue increased 50% during tenure.
PRODUCTION ASSISTANT May 1991 – October 1993
KCAL-TV, News Los Angeles, CA
Senior production assistant at the only local news outlet in the US to have a 3.5 hour primetime news format.
Wrote and produced local news inserts for CNN Headline News channel
Assisted investigative report team and managed morning assignment desk
Organized newsroom and was first responder to hostage crisis at LAX airport
UNIVERSITY OF SOUTHERN CALIFORNIA September 1987 – May 1991
School of Journalism
Bachelor of Arts, Broadcast Journalism
Studies included: Minor in Architecture; History, Spanish.