3120 Odessa Ave Fort Worth, Texas 76109
Strong leadership skills-
Directly managed the performance of 5 Home
office multiunit managers and indirectly managed over 100 visual
merchandisers to support over 1200 stores with the entire process of
merchandise handling- from door to floor to door.
ex cellent analytical, “merchant thought
process“. V iewed sa les reports and per formance logs a s a road m ap versus
recap- Trained all of our VM team to use company sales tools to track our
effectiveness in stores. Used sales reports to track the effectiveness of our
focus in stores and adjusted as needed.
Visual Skill and Ability-
practical experience. Have learned,
and continue to learn daily. Have followed a design trend from its inception
with the buying team and supported and developed it into reality in the stores.
Ample interior design experience- room design, set design for stylized photo
shoots, commercials etc. Planned out, set up and photographed and stylized
visual merchandising pieces monthly.
Pier 1 Imports Fort Worth, Texas
Director of Field Visual Merchandising and Store Planning 2000-2009
Developed and provided merchandising direction to multi unit
managers for the entire chain. (At our peak over 1200 stores 94
regions 16 Divisions and 4 zones.) Targeted business opportunities to
drive sales by area through improving conversion rate and increasing
average ticket through impulse and add on merchandising strategies.
Acted as a liaison between the field teams and home office business
partners by communicating company goals and objectives and problem
solving by exception when needed. Insured that expectations were
realistic and achievable.
Delivered consistent and tangible feedback on the execution of
company goals and objectives. Provided clear goals and solutions to
achieve company Brand and execution goals.
Responsible for floor planning and fixtures to meet all market codes
ADA re gulations) as well as s et the stage for Pier 1’s eve r
evolving assortment and marketing strategy. Managed capitol
expense budgets for existing store projects (usually 4 to 8 million
dollars) and new store budgets as well. At our peak, we were opening
over 100 stores a year.
Responsible for the staffing, training and development of a visual team
that spanned the entire country (100 plus Visual Merchandisers).
Traveled weekly to work hands on with Visual Merchandising team
members, Regional Managers and store teams
work through their
challenges and/ or opportunities.
Wrote, proof read and edited monthly and seasonal visual
merchandising direction that supported monthly marketing
advertisements and commercials- to maximize productivity hours so
that store teams could focus more of their time on servicing customers
and minimize tasks.
Worked closely with Division and Region Managers on the business
opportunities in their markets to create action plans to drive the
business in their markets.
Pier 1 Imports La Jolla, California
West Zone Visual Merchandising Manager 1994
Managed the process of Visual Merchandising for the entire west
coast- including Alaska, Hawaii and western Canada.
I worked with a group of Regional Visual Merchandisers strategically
placed throughout the west zone and provided training and direction as
needed to ensure company goals and objectives.
Developed hands on –
workshop form ats that t he RVM’s w ould
implement with their store teams.
I was also the Home Office representative for Visual merchandising
on the west coast. Therefore I was available for studio, tv and
magazines w hen t hey were covering any thing “Pier 1 Imports”. (I
have done countless design shows, designed sets for several Morning
show segments and for commercials.)
During this time period we opened the Highest volume markets in our
history- Hawaii and Anchorage Alaska.
Traveled weekly through out the zone to provide follow up and follow
through and coaching.
Pier 1 Imports Chicago, Illinois
Regional Visual Merchandiser 1993-1994
Pier 1 Imports St. Charles, Illinois
Store Manager 1992-1993
Pier 1 Imports Melrose Park, Illinois
Store Manager 1991-1992
Pier 1 Imports Old Town Chicago, Illinois
Assistant Store Manager 1986-1991
1987-1991 University Of Illinois
Bachelor of Arts Degree
Graduated with Honors and Phi Beta Kappa
References available upon request-